2021 Women’s Rugby World Cup poised for postponement
The 2021 Women’s Rugby World Cup in New Zealand is set to be postponed to 2022 due to the ‘challenging COVID landscape’.The tournament, which...
DoorDash expands sponsorship presence with Nascar deal
Logistics platform DoorDash has further strengthened its presence in the US sports sponsorship sector via a partnership with stock car racing series Nascar.The agreement...
Joe Cole aligns with Nova88 in brand ambassador deal
Former England international Joe Cole has joined Nova88 as the Asian sportsbook’s new brand ambassador.To mark the partnership, Nova88 will release a series of...
Date set for Canal+ and LFP court ruling
A Parisian court has set a date for the legal decision regarding the legal case between pay-TV broadcaster Canal+ and the French Professional Football...
New Balance agrees Ligue 1 Lille kit extension
New Balance has secured an extension to its agreement with Ligue 1 club LOSC Lille to continue serving as the French team’s kit supplier.The...
San Antonio Spurs boosts fan engagement ahead of arena reopening
The San Antonio Spurs confirmed the signing of an agreement with payments platform Tappit, boosting fan engagement and safety capabilities ahead of the reopening...
PSG aligns with Fonbet for sports betting collaboration
Paris Saint-Germain has aligned with Fonbet, with the Ligue 1 club naming the operator it’s official betting partner across Russia and the CIS region.Under...
NBA renews long-term partnership with PepsiCo
The National Basketball Association (NBA) has renewed its multi-year partnership with PepsiCo, with the drinks manufacturer continuing as the official soft drink and official...
Channel 4 in ‘advanced talks’ for British and Irish Lions coverage
Channel 4 is in advanced talks to show the British and Irish Lions’ rugby union tour against South Africa, according to The Daily Telegraph.Should...
Borussia Dortmund announces BetMGM marketing collaboration
Borussia Dortmund has named BetMGM as its exclusive regional US partner in a new marketing and fan-focussed collaboration, with the latter emerging as the...