LFC set for Nike sponsorship following High Court win
Liverpool FC has won its High Court legal battle with current multi-million pound kit supplier New Balance (NB).The result brings an end to a...
NHL expands engagement with Spanish-facing website
The NHL is aiming to elevate engagement amongst Spanish fans, with the launch of an official Spanish-facing website that will host original content.The site further elevates the...
Anfield to host first WSL game
A historic year for women's football will continue as Liverpool FC announced that next month's Merseyside derby will see the club play its first ever...
Manchester City goes vegan with new partnership
Manchester City has expanded its portfolio of partners, unveiling a new deal with Nestlé.The brand will become the Official Coffee, Vegan and Vegetarian Partner of...
How a tweet disrupted the NBA’s Chinese expansion
Back in 2017, the NBA had grown to become the most-followed league online in China. Thanks to an early move onto the giant Asian...
Renault receives Japanese GP DQ due to the use of illegal...
Formula One (F1) racing team Renault has seen its points earned at the Japanese Grand Prix docked due to having an illegal driver-aid system...
Hollywoodbets becomes official partner of The Sharks
South African based rugby side, The Sharks has penned a new three-year partnership with Hollywoodbets.The partnership will enable the two companies to further enhance...
Juve rework Jeep sponsorship to net additional €25m per season
Juventus has announced its sponsorship deal with Jeep has been reworked, with the Fiat Chrysler Automobiles (FCA) owned car brand now paying the club...
Twitch set to stream F1’s Mexico GP
Formula One (F1) has announced that this weekend’s Mexico Grand Prix will be broadcast on the Twitch streaming platform.The one-race agreement, which is not...
FIFA confirms China PR as 2021 Club World Cup host
Following a vote by the FIFA Council in Shanghai, it was confirmed that China PR will host the 2021 FIFA Club World Cup.The future...