Bayern Munich strengthens Asian presence with new partnership
FC Bayern Munich has united with Lux Asia Pacific, to strengthen the club's presence within Asia.Headquartered in Singapore, the supplier of premium water purification...
Montréal Impact expands its esports coverage with BMO partnership extension
Quebec-based football team Montréal Impact has strengthened its pre-existing alliance with the Bank of Montréal (BMO) to expand its coverage of its esports division....
TSV 1860 Munich launches League of Legends team with PENTA Sports
German 3. Liga football club TSV 1860 Munich has joined forces with Esports organisation PENTA Sports to launch a joint League of Legends team,...
Hertha Berlin strikes deal with new sports betting partner
German Bundesliga club, Hertha Berlin has announced a new multi-year agreement with sports betting operator MoPlay.Announced today, the deal, which was brokered in...
RFL Challenge Cup unites with Coral for “historic commercial partnership”
The Rugby Football League and UK bookmaker Coral have come together as part of a “historic commercial partnership” that will see the bookmaker sponsoring...
Lega Basket Serie A announces StarCasinò as its new official gaming...
Bettson Group’s Italian branch, StarCasinò, is set to become the official gaming partner for Lega Basket Serie A as part of a sponsorship deal...
CONMEBOL, FC Diez and beIN sports team up to launch broadcasting...
The South American Football Confederation (CONMEBOL), FC Diez and beIN MEDIA GROUP have teamed up as part of a long-term media rights agreement, which...
BT Sport and the UFC: A Pay-Per-View combination?
In September 2018, it was announced that Eleven Sports had acquired the exclusive rights to show live UFC coverage in the UK and Ireland....
Marco Bielsa: A tactical mastermind or a blight on integrity?
In the last week, football fans in the UK have witnessed a remarkable run of events involving Leeds United’s Argentine manager Marcelo Bielsa.The...
CSL strengthens growth through La Liga collaboration
The Chinese Super League (CSL) has strengthened its partnership with La Liga as it seeks to enhance the quality of its offering through new collaboration...