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Sponsorship
BREAKING
Sponsorship
Time to read: 2 min
Watford strikes back-of-shirt sponsorship deal with AFEX
September 11, 2020
BREAKING
Sponsorship
Time to read: 5 min
Marathonbet: Gambling sponsors need to create an emotional connection
September 10, 2020
BREAKING
Sponsorship
Time to read: 2 min
DFL announces Mondelēz International as new Bundesliga partner
September 10, 2020
BREAKING
Football
Time to read: 2 min
La Liga names M88 as regional betting partner in Asia 
September 10, 2020
BREAKING
Sponsorship
Time to read: 2 min
MKF hits a home run with Texas Rangers partnership
September 9, 2020
BREAKING
Sponsorship
Time to read: 2 min
Hublot replaces TAG Heuer as the Premier League’s official timekeeper
September 9, 2020
BREAKING
Sponsorship
Time to read: 2 min
Inter Milan extends Volvo partnership for 2020/21 campaign
September 9, 2020
Motorsport Network
BREAKING
Fan Engagement
Time to read: 6 min
Motorsport Network: The growing popularity of sports-specific services
September 9, 2020
BREAKING
Esports
Time to read: 5 min
The esports report: Fnatic finds a betting partner whilst F1 launches mobile tournament
September 9, 2020
BREAKING
Sponsorship
Time to read: 2 min
Hertha Berlin names Betway as sports betting partner
September 8, 2020
Liverpool
BREAKING
Fan Engagement
Time to read: 2 min
Cadbury supports Virtual Employability Programme with Liverpool partnership
September 8, 2020
BREAKING
Sponsorship
Time to read: 2 min
TOTO seals four Vrouwen Eredivisie club sponsorships
September 7, 2020
BREAKING
Sponsorship
Time to read: 2 min
Fulham announces BetVictor as
front-of-shirt sponsor
September 7, 2020
BREAKING
Sponsorship
Time to read: 2 min
AC Milan boosts Asian profile with ‘long-term’ Yabo Sports partnership
September 7, 2020
BREAKING
Sponsorship
Time to read: 2 min
Southampton strikes Vitality partnership
September 7, 2020
BREAKING
Horse Racing
Time to read: 2 min
Renault rebrands Formula 1 side to Alpine F1 Team for 2021 season
September 7, 2020
BREAKING
Sponsorship
Time to read: 3 min
Atalanta names RadiciGroup as the club’s ‘heart sponsor’
September 7, 2020
BREAKING
Sponsorship
Time to read: 2 min
Chicago Cubs partners with DraftKings to plan “first-of-its-kind” sportsbook
September 4, 2020
BREAKING
Sponsorship
Time to read: 2 min
Olympique Lyonnais Féminin announces Mastercard as domestic shirt sponsor
September 4, 2020
BREAKING
Sponsorship
Time to read: 3 min
UFC strikes Chinese Olympic Committee multi-year training partnership
September 3, 2020
BREAKING
Esports
Time to read: 2 min
SportQuake launches dedicated esports sponsorship service
September 3, 2020
BREAKING
Sponsorship
Time to read: 2 min
Corinthians announces 20-year stadium
naming rights deal worth £41.7m
September 2, 2020
Cricket
BREAKING
Sponsorship
Time to read: 2 min
Cricket Australia reunites with Vodafone
following naming rights deal
September 2, 2020
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BREAKING
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Features
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