Manchester United gets smart with latest collaboration 

The strengthening of Manchester United’s sponsorship portfolio has continued with the club entering into a new partnership with Paul Smith.The deal means that the...

Jackpocket enters Massachusetts stage with “historic” Red Sox deal 

Major League Baseball (MLB) team Boston Red Sox has signed a multi-year partnership with US lottery app, Jackpocket. As part of the deal, Jackpocket becomes...

Unibet seals multi-million pound deal to remain Champion Hurdle sponsor

Betting firm Unibet has agreed to extend its headline sponsorship of the Unibet Champion Hurdle for five more years in a multi-million pound deal...

AFC Bournemouth reveals new food promotion with UberEats

The Premier League’s AFC Bournemouth has extended its partnership with online food delivery service UberEats for the 2023-24 season. Maintaining its position as The Cherries’...

OlyBet inks official partnership with Ryder Cup 

OlyBet has been officially announced as the European betting partner of the Ryder Cup. On the back of a successful partnership between OlyBet Group and...

Wolves reveal 6686 sport as new sleeve sponsor during Man United...

As Manchester United welcomed the first game of the new Premier League season at Old Trafford, their opponents Wolves revealed its new sleeve partner...

Burnley FC taps into Web3 in new Rapidz partnership

Burnley FC has enlisted Rapidz to its growing portfolio of partners to become the club’s new blockchain partner. The Premier League team inked a three-year...

Verizon extends sponsorship deal with LaLiga North America 

Verizon and Spain’s LaLiga have extended their partnership as the football league looks to further expand its presence in North America.  Under the renewal of...

SBC Summit Latinoamérica: Unveiling Intricacies  on Sports Teams & Media Dynamics

SBC Summit Latinoamérica is poised to deliver a comprehensive analysis of the intricate interplay between sports teams and media, viewed through the perspectives of...

AS Monaco and 6686 Sport to enhance global following in Asia

Ligue 1 club AS Monaco has agreed to a new partnership with sports entertainment platform 6686 Sport to bolster its presence in Asia. The agreement...