NFL returns to TV2 for Danish fans

The NFL has formed a broadcast agreement which sees the sport mark its return to TV2 for Danish fans. Previously on Viaplay, TV 2 PLAY...

NRL extends longest naming rights deal in Australian sport with Telstra

The National Rugby League (NRL) has extended its 21-year partnership with Telstra by a further five years. As the longest naming rights deal in Australian...

BCCI broadens ‘strategic outreach’ of Mastercard with title sponsorship

Mastercard has announced a deal with the Board of Control for Cricket in India (BCCI) which sees the company become title sponsor of all...

UEFA Champions League finds first airlines partner

UEFA has announced Turkish Airlines as an official partner of the UEFA Champions League, Super Cup, Futsal Champions League finals, and the Youth League...

KAA Gent forms partnership with Benelux-based Circus

KAA Gent of the Belgian Pro League has formed a ‘structural partnership’ with Benelux online casino and sportsbook operator Circus. The deal sees the flagship...

LOSC Lille welcomes Teddy Smith as a ‘major player in French...

Lille Olympique Sporting Club (LOSC Lille) and its partner SPORTFIVE have confirmed an agreement concluded with Teddy Smith.  The jeans manufacturer is now an official...

Chiefs and BetMGM ‘elevate game day experiences’ in betting partnership

The Kansas City Chiefs and BetMGM have formed a deal which names the sports betting and iGaming operator one of the team's first sports...

Oracle Red Bull Racing partners Zoom for ‘track record’ in innovation

Oracle Red Bull Racing has formed a partnership with Zoom Video Communications to advance performance and enhance engagement with its fans.  The software company’s branding...

Southampton FC and Sportsbet.io open ‘community focal point’

Southampton FC and its main club partner Sportsbet.io have announced the opening of the Saints Social Club at the Northam Social Club. Supported by a...

Codere and XBet build on ‘fresh excitement’ of US horse racing

Codere has partnered with XB Net to incorporate North American horse racing content into its offering. The collaboration includes live pictures, data and betting services...