OneFootball hits record levels of Euro 2020 brand activation
Brands have reached record levels of content, representing a 300% increase in brand activity on the OneFootball platform during the 2020 UEFA European Championships.Compared...
Jaguar UK to ‘push the boundaries’ in Wimbledon renewal
The All England Lawn Tennis Club (AELTC) has extended its sponsorship agreement with automotive manufacturer Jaguar UK for a further five years.As official car...
Cincinnati Reds secure WynnBET sponsorship tie-up
WynnBET has announced a new tie-up with Major League Baseball (MLB) franchise the Cincinnati Reds.Previously, WynnBET had secured agreements with the Memphis Grizzlies, Detroit...
Kingscote joins SBK as brand ambassador
Richard Kingscote, a prolific UK and Irish racing jockey and the reigning all-weather champion, has partnered with SBK, the sports betting app operated by...
Club Athletico Paranaense elevates engagement with Betmotion
Brazilian football team Club Athletico Paranaense has designated online gambling and entertainment company Betmotion as its new sponsor, becoming the 15th Serie A side...
AC Milan inks REPX licensing agreement
Italian giant AC Milan has announced a new licensing partnership with UK-based fintech company REPX, which will activate a number of exclusive initiatives designed...
Reading FC launches esports platform with Rival
EFL Championship club Reading FC is set to launch its Royals Esports platform in conjunction with gaming solutions company, Rival.The dedicated esports platform for...
Action Network finalises multi-platform MLB tie-up
Sports media company The Action Network has linked up with Major League Baseball (MLB) in a new multi-platform content partnership.As part of the collaboration,...
SPFL inks ‘largest ever’ Cinch title sponsorship
The Scottish Professional Football League (SPFL) has named used car retailer Cinch as the division’s new title sponsor, touted as the ‘largest ever’ headline...
Hard Rock teams with Lionel Messi for 50th anniversary
Hard Rock International has marked its 50th anniversary celebrations by signing FC Barcelona’s Lionel Messi as its new brand ambassador for the next five...