Deloitte: European football market revenues contract for first time in a...
The ongoing COVID-19 pandemic has seen the combined European football market contract by 13% in 2019/20 as overall revenues fell by €3.7 billion to...
Marshawn Lynch signs on as BetMGM brand ambassador
Former National Football League (NFL) running back Marshawn Lynch has joined sports betting and digital gaming operator BetMGM as a brand ambassador.
The Super Bowl...
DraftKings becomes Boston Red Sox DFS provider
The Boston Red Sox have partnered with DraftKings in a deal which makes the betting operator the official daily fantasy sports (DFS) provider of...
Betfred Super League announces Steeden extension
The Betfred Super League has extended its agreement with Steeden to continue as the official match ball supplier for the rugby league top-tier for...
AS Roma finalises €36m Zytara Labs blockchain shirt sponsorship
AS Roma has inked a €36 million, three-year product partnership with Zytara Labs, with the Serie A club becoming the ‘first professional football organisation...
TikTok signs up as official creator platform for Lions’ South African...
Social media platform TikTok has been designated as the official creator platform of The British and Irish Lions’ tour of South Africa.
TikTok will be...
Gannett inks ‘historic’ Tipico sports betting partnership
Mass media holding company Gannett Co Inc has inked a five-year, exclusive partnership with Tipico USA Technology Inc - the US subsidiary of European...
UEFA partners with Engelbert Strauss for Europa League and Europa Conference
UEFA has selected German-based work and utility brand Engelbert Strauss as a partner of the second-tier UEFA Europa League and the newly formed, third-tier...
Therabody makes first foray into US with Seattle Sounders
Seattle Sounders has named global tech wellness company Therabody as the official recovery partner of the Major League Soccer (MLS) franchise, marking the firm’s...
Atlético River Plate forms Codere sponsorship pact
Club Atlético River Plate has inked a four-year sponsorship agreement to designate Codere as the official betting partner of the Argentinian team, until August...