Cazoo to headline upcoming St Leger Festival
The Arena Racing Company (ARC) has designated online car retailer Cazoo as the headline sponsor to the St Leger Festival.Under the terms of the...
Madrid Open cashes in on Openbank sponsorship
The Mutua Madrid Open 2021 has designated Santander Group’s Openbank as an official sponsor to the tournament.The competition, which spans from 27 April to...
Clubhouse makes sporting debut with 2021 NFL Draft
The National Football League (NFL) has agreed an exclusive content collaboration with social media application Clubhouse ahead of the 2021 NFL Draft.The partnership will...
Premier League turnover drops 9% during 2019/20 campaign
The Premier League experienced a 9% dip in annual turnover as a result of the coronavirus pandemic, the 2019/20 accounts have shown.The accounts, which...
Hyperice selects UFC’s Weili Zhang as global ambassador
Ultimate Fighting Championship (UFC) strawweight champion Weili Zhang has been named as Hyperice’s new global ambassador.Ahead of the 31-year-old’s scheduled fight against Rose Namajunas...
Tribus calls time on Liverpool sponsorship amid ESL backlash
Liverpool sponsor and luxury watchmaker Tribus Watches has ended its agreement with the Premier League club, amid the fallout from the collapse of the...
EA esports division deploys Grass Valley for ‘broadcast quality storytelling’
Electronic Arts Competitive Gaming Entertainment (CGE), the developer’s esports division, has tapped broadcast technology vendor Grass Valley to enable fully distributed and remote production...
Club competitions make up lion’s share of UEFA revenue amid €3bn...
UEFA saw its revenues dip to €3.04 billion for 2019/20, falling by €819 million from the revenue posted for the previous year, as a...
UK women’s sport forecast for £1bn revenue generation by 2030
Women’s sport within the UK could treble the revenue it generates and reach the £1 billion mark by 2030, new research by Two Circles...
Betano to take legal action against LPFP in naming rights row
Betano has announced it will be taking legal steps against Portugal’s Professional Football League (LPFP) after being beaten to the naming rights of the...