Bundesliga & Sportradar aim for further innovation until 2032
The Bundesliga has announced a new multi-year extension to its long-standing partnership with Sportradar for an additional six years.
The partnership will now last until...
Emirates serves up ace partnership with Wimbledon
Emirates has become the official airline partner of The Championships, Wimbledon in a multi-year deal with the oldest of the four tennis Grand Slams.
As...
MaxBet signs its ‘biggest sponsorship agreement ever’ with Partizan Belgrade
FK Partizan Belgrade has signed a sponsorship agreement with Balkan-focused betting operator MaxBet, a subsidiary of Irish multinational betting giant Flutter Entertainment.
MaxBet has become...
LOSC Lille harnesses WSC Sports’ AI tech for digital content evolution
Ligue 1 club LOSC Lille has teamed-up with AI-driven platform WSC Sports to power the club’s digital content strategy.
The partnership will see Lille utilise...
Consumer interest in women’s sports driving sponsorship to new heights
Tennis and golf were by far the leading women’s sports when it came to sponsorship growth in 2023/24 according to SponsorUnited, but football is...
Hilton to continue to support McLaren drivers in partnership extension
McLaren Racing has announced an extension of its long-running partnership with Hilton, continuing to be the Global Hotel Partner of the Formula One team.
The...
Infinite Athlete & Gemini Sports unite to develop new AI sports...
Sports technology platform Infinite Athlete has joined forces with Gemini Sports Analytics to create an artificial intelligence (AI) sports platform.
The overarching aim for the...
Martin Lycka: Taking Entain’s RG flag into Brazil’s emerging sports marketing...
The Brazilian sports ecosystem is preparing for one of the biggest regulatory developments and commercial opportunities in its history - the launch of a...
RFU scraps Wembley plans to focus on Twickenham revamp
The Rugby Football Union (RFU) has ditched plans to sell Twickenham and buy shares in Wembley despite not having the funds to complete a...
MLS and Apple’s Beats to embark on delivering “amazing experiences”
Major League Soccer (MLS) and audio products company Beats have agreed a new partnership ahead of the 2024 season.
Beats - subsidiary of tech giant...