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BREAKING
Features
Time to read: 7 min
Why football and crypto’s relationship is back on the mend after a period of discontent
September 24, 2024
Action from the Pro14 Munster Rugby (28) versus Ospreys (12) match at the Irish Independent Park.
BREAKING
Latest News
Time to read: 2 min
QuinnBet eyes Welsh expansion as Ospreys betting partner
September 23, 2024
Ji So-Yun (Chelsea FC) celebrates after scoring during the 2020-21 UEFA Women’s Champions League fixture between Chelsea FC and Bayern Munich at Kingsmeadow.
BREAKING
Football
Time to read: 2 min
WPLL and Barclays announce historic women's football deal
September 23, 2024
Entrance gate at St Andrews Trillion Trophy Stadium in Birmingham, England.
BREAKING
Football
Time to read: 3 min
Birmingham City unveils partnership to engage global fans
September 23, 2024
24 Hours of Le Mans
BREAKING
Europe
Time to read: 2 min
IMG secures five-year renewal to 24 Hours of Le Mans deal
September 20, 2024
West Ham sale talks
BREAKING
Europe
Time to read: 2 min
Red Bull follows Everton deal with West Ham partnership
September 20, 2024
Tambov, Russian Federation - June 23, 2015 Lego team crew members fixing wheel of Lego Speed Champions Ferrari F14 T race car. Studio shot.
BREAKING
Horse Racing
Time to read: 3 min
Formula One builds on younger audience surge with LEGO deal
September 19, 2024
credit: Bitget
BREAKING
Football
Time to read: 2 min
La Liga bolsters international expansion with Bitget as new crypto partner
September 19, 2024
BITCOIN tag on the globe. gold bitcoin with gold bitcoin symbol and Earth.
BREAKING
Europe
Time to read: 2 min
DAZN enters crypto sphere with European partnership
September 18, 2024
Ebury partners with Rangers FC in latest sports marketing move
BREAKING
Europe
Time to read: 3 min
Scotland’s Rangers FC renews long-running betting partnership
September 18, 2024
Front view of Cricket Batsman Action, Cricket game closeup player batting ball.
BREAKING
Cricket
Time to read: 2 min
ECB continues on digital transformation path with Cognizant
September 17, 2024
Champions League cup in the hands of the winner, confetti on the background. UEFA Champions League final between Real Madrid and Liverpool. NSC Olympic stadium in Kyiv.
BREAKING
Europe
Time to read: 2 min
Adidas to supply Champions League balls for three more years
September 17, 2024
Julio Iglesias Hernando, CCO of Kaizen Gaming, Unai Emery, Manager of Aston Villa and Chris Heck, President of Business Operations at Aston Villa.
BREAKING
Europe
Time to read: 7 min
Aston Villa’s UCL return ‘icing on the cake’ for club partner Betano
September 17, 2024
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BREAKING
Europe
Time to read: 2 min
AC Milan and Dyson join forces to put technology at the forefront
September 17, 2024
FIFA continues to build strong regional partner-base for 2026 World Cup
BREAKING
Football
Time to read: 3 min
FIFA continues to build strong regional partner-base for 2026 World Cup
September 17, 2024
Football or socker coach observing kid football match.
BREAKING
Football
Time to read: 3 min
Emma Hayes supports McDonald's bursaries for football coaches
September 13, 2024
Close-up shot of a hand moving a black chess piece during a game between two players.
BREAKING
Asia
Time to read: 2 min
Google’s historic sponsorship sets new chess standards
September 13, 2024
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BREAKING
Football
Time to read: 3 min
Tottenham Hotspur transforms its digital payments with Ant International
September 12, 2024
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BREAKING
Football
Time to read: 2 min
AS Monaco and Ebury to “transcend borders” in new partnership
September 12, 2024
Chester Racecourse
BREAKING
Europe
Time to read: 3 min
New betting sponsorship deals announced in UK and Irish racing
September 12, 2024
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BREAKING
Football
Time to read: 3 min
Middlesbrough and Kindred commit to social initiatives in partnership extension
September 11, 2024
Hull City badge painted on wall of KCom stadium.
BREAKING
Football
Time to read: 3 min
Hull City reveals ‘landmark’ sponsorship agreement
September 11, 2024
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BREAKING
Football
Time to read: 2 min
Arsenal harness NTT Data’s services to connect closer to fans
September 11, 2024
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
BREAKING
Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
BREAKING
Features
Time to read: min
Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026