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: UEFA Champions League game between SL Benfica and Club Brugge; Players of Club Brugge before game.
BREAKING
Europe
Time to read: 2 min
Club Brugge ups sponsorship game for Champions League 
September 10, 2024
Brazil sports stakeholders await executive signature of Betting Bill
BREAKING
Fan Engagement
Time to read: 2 min
Betfair extends Cruzeiro deal ahead of Brazil betting market launch
September 10, 2024
Marcus Rashford of Manchester United celebrates after scoring a goal to make it 2-0 - Manchester United v Newcastle United, Carabao Cup Final, Wembley Stadium, London, UK - 26th February 2023.
BREAKING
Football
Time to read: 2 min
Manchester United announces renewal of major partnership 
September 10, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Everton joins Red Bull football family as new partner
September 10, 2024
UEFA Champions League sign at the 2022 UEFA Champions League Final
BREAKING
Asia
Time to read: 2 min
UEFA extends China business links with tech partnership renewal
September 9, 2024
Munich, Bavaria, Germany, November, 12 2022, crowded NFL fan area Odeonsplace, one day before the first NFL game in Germany.
BREAKING
Europe
Time to read: 2 min
NFL and Bitpanda team up ahead of German return
September 9, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
AFC Bournemouth renews Uber Eats partnership to provide fans with more deals
September 9, 2024
F1 car driving on track.
BREAKING
Asia
Time to read: 3 min
F1 makes Lenovo a global partner in latest sponsorship shakeup
September 9, 2024
PFL lands shot in LatAm media with Torneos renewal
BREAKING
Fan Engagement
Time to read: 2 min
PFL unveils fantasy gaming partnership with FanUp
September 6, 2024
credit: Shutterstock
BREAKING
Basketball
Time to read: 2 min
New WNBA team Golden State Valkyries names JP Morgan Chase as founding partner
September 6, 2024
Saudi-branded football placed for a corner.
BREAKING
Football
Time to read: 3 min
TikTok to amplify SPL’s global presence with exclusive hub
September 6, 2024
Canadian Football League (CFL) game
BREAKING
Latest News
Time to read: 3 min
Ontario sports’ gambling engagement continues as CFL renews major partner
September 6, 2024
credit: Shutterstock
BREAKING
Horse Racing
Time to read: 2 min
Santander new Formula One banking partner following Ferrari split
September 6, 2024
credit: Shutterstock
BREAKING
Fan Engagement
Time to read: 2 min
Detroit Lions to enhance fan experience with Caesars
September 5, 2024
Chelsea flag at Stamford Bridge.
BREAKING
Europe
Time to read: 3 min
Chelsea joins list of Betway’s Premier League partners
September 5, 2024
Newcastle United players celebrate after scoring a goal during the Exhibition match between Tottenham and Newcastle United at the MCG on May 22, 2024 in Melbourne, Australia.
BREAKING
Football
Time to read: 2 min
Newcastle United embraces Red Bull deal amid rising revenues
September 4, 2024
Cleveland Browns signs local firm in 20-year stadium rights deal
BREAKING
Hospitality
Time to read: 2 min
Cleveland Browns signs local firm in 20-year stadium deal
September 4, 2024
Nottingham Forest's City Ground
BREAKING
Europe
Time to read: 2 min
Nottingham Forest becomes Parimatch’s second 2024/25 Premier League partner
September 3, 2024
Sebastian Vettel of Germany driving the (5) Scuderia Ferrari SF70H on track during practice for the Malaysia Formula One Grand Prix at Sepang Circuit.
BREAKING
Horse Racing
Time to read: 2 min
Ferrari confirms UniCredit deal after Santander exit
September 3, 2024
Logo of London club, Chelsea FC on Chelsea shirt.
BREAKING
Fan Engagement
Time to read: 2 min
Chelsea offers fans signed shirts through MatchWornShirt
September 3, 2024
Official logo of UEFA.
BREAKING
Europe
Time to read: 3 min
UEFA extends Lidl deal to cover Europa and Conference Leagues
September 3, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Fulham FC parters with IUX as new trading partner
September 3, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Brentford FC links with payment app Zing for multicurrency pay
September 3, 2024
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
BREAKING
Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
BREAKING
Features
Time to read: min
Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026