Manchester United launches co-branded energy drink
Manchester United has announced the launch of a co-branded energy drink in partnership with its official sports hydration partner WOW Hydrate.The English Premier League...
NSE stacks up its partnership roster with Pringles
National Student Esports (NSE) has named the snack brand Pringles an official partner of the British University Esports Championship (BUEC).The partnership is set to...
Saudi Arabia’s PIF explores Premiership Rugby investment
Saudi Arabia’s Public Investment Fund (PIF) has discussed a possible investment of £60m into four Premiership Rugby Clubs.
According to The Telegraph, PIF has reportedly...
DraftKings adds LeBron James to sports partnership roster
DraftKings has given its sports marketing activity a major boost this week with the addition of one of the world’s most famous basketball players.
The...
2024 Olympics gears up with Visa & Fibank custom debit cards
Ahead of the 2024 Olympics this summer in Paris, Visa and b are collaborating to create unique debit and credit cards with the official...
Thomas Carvalhaes, Vai de Bob: Brazil and LatAm lead the way...
A nationwide sports betting sector in Brazil has received government approval and is now set for launch. With countless bookmakers now chasing the Brazilian...
Unibet backs three fighters ahead of high-profile women’s boxing weekend
Unibet has signed a year-long sponsorship agreement with female boxers Raven Chapman, Nina Hughes and Ellie Scotney to help drive growth in the sport.
The...
PGA TOUR Enterprises transforms players into equity holders
PGA Tour has launched PGA Tour Enterprises, a new programme that will allow players to collect equity based on career accomplishments.Collectively, players will have...
NFL 2023 sponsorship revenue soars 15% to $2.35bn
As another NFL season draws to a close, with the Kansas City Chiefs taking on the San Francisco 49ers at Super Bowl LVIII, the...
STARLUX raises California profile with LA Dodgers partnership
Los Angeles Dodgers has signed a partnership with STARLUX Airlines, granting the Taiwanese airline marketing exposure in California after an expansion of its operations...