New MLS side places focus on hospitality with Elevate deal

Newly formed MLS side, Club Internacional de Fútbol Miami has announced a new partnership with Elevate Sports Ventures, for it to serve as the...

West Ham United announces six year extension to Betway deal

West Ham United has announced a ‘historic’ renewal of its partnership with Betway for a further six years. The online bookmaker has been the...

Windsor’s Summer Series to be sponsored by Marathonbet

Arena Racing Company (ARC) and Royal Windsor Racecourse have confirmed that the Summer Sprint Series will now be sponsored by Marathonbet, rebranding the race as...

Manchester City extends Wega partnership with new supporter’s card

Premier League champions, Manchester City are aiming to stay on the cutting edge of payment technology, extending its partnership with payment programme solution provider...

BETDAQ donates Sunderland AFC sponsorship to Children with Cancer

Sunderland AFC has confirmed that its principal shirt sponsorship will now be held by the charity "Children with Cancer", replacing BETDAQ for the upcoming 2019/20 season. The...

Super League secures ‘biggest commercial deal ever’ with Betfred

Super League has confirmed that it had secured its 'biggest commercial deal ever' after adding a two-season extension to its partnership with Betfred. As part of...

New Zealand’s Vodafone Warriors teams up with Blank Esports

New Zealand rugby league side Vodafone Warriors has teamed up with Oceania Overwatch outfit Blank Esports which will see the esports team be rebranded...

Mastercard becomes first major official partner of Arsenal Women Football Club

Arsenal Women Football Club has announced a new partnership with Mastercard, that will see the card become the club's first major official partner for the...

‘Big 6’ Premier League clubs pass up huge stadium sponsorship opportunity

Leading clubs in the Premier League are not utilising stadium naming rights to their full potential, a report from Duff & Phelps has revealed. The...

Aston Villa announces Kappa as principal partner for next season

Ahead of the side's attempt to gain promotion back to English football's top tier, Aston Villa has confirmed Kappa as its principal partner for the...