Beko negotiates cut-price Barcelona sponsorship extension
FC Barcelona has extended its deal with white goods brand Beko for another year, according to Spanish news outlet 2Playbook.The Turkish consumer electronics brand’s...
Workday adds World Golf Championship to sponsorship portfolio
Human resources software company Workday has further expanded its sponsorship portfolio through an agreement with the PGA Tour’s World Golf Championship.Under the terms of...
NBL and ABPA clash over on-court sponsor decals
The Australian Basketball Players’ Association (ABPA) has expressed player safety concerns to the National Basketball League (NBL) over on-court sponsor decals.The ABPA first raised...
Red Bull secures Australian GP title sponsorship
Red Bull has strengthened its sports sponsorship portfolio via an extension of its partnership with Dorma Sports, series-rights holders of MotoGP.As a result of...
Leading Irish sports bodies call for gambling advertising overhaul
The Gaelic Athletic Association (GAA) and Gaelic Players Association (GPA) have called for an overhaul of gambling advertising regulations in Ireland.Both governing bodies have...
EISS Super secures NRL sponsorship agreements
The Australian National Rugby League (NRL) has chosen EISS Super as its match ball sponsor as part of a three-term deal.EISS will acquire naming...
Werder Bremen raises Asian market status with 188Bet deal
German Bundesliga club SV Werder Bremen has strengthened its status in the Asian football scene and sports betting market via an agreement with regional...
European Athletics Indoor Championships boosts sponsorship portfolio with Müller
The European Athletics Indoor Championships has named dairy product Müller as an official partner to the 2021 tournament in Torun, Poland.The deal, which was...
Svenska Spel enhances position in Swedish skiing with SSA sponsorship deal
Skidförbundet, the Swedish Ski Association (SSA), has signed a new sponsorship agreement with Svenska Spel, the country’s state owned regulated gambling operator.Svenska Spel will...
WellChild and The Jockey Club sign Cheltenham sponsorship deal
The Jockey Club has formed an agreement with UK children’s charity WellChild, which has seen the organisation become the title sponsor of the Cheltenham...