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Rodri Hernandez celebrates after winning the UEFA Champions League 22-23 final match between FC Internazionale and Manchester City FC at Atatuerk Olympic Stadium on June 10, 2023 in Istanbul, Turkey.
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Football
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Man City links Bologna to Manchester with C.P. Company deal
July 15, 2024
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Esports
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OG Esports steps up betting engagement via PARI deal
July 12, 2024
The CBS Arena is home to Coventry City Football Club in the West Midlands, UK.
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Football
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Coventry City embraces ‘challenger mindset’ with Monzo deal
July 12, 2024
New York Yankees
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Fan Engagement
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New York Yankees latest MLB team to join casino group’s sports roster
July 10, 2024
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Fan Engagement
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T-Mobile gears up for MLB All-Star Week bringing 5G to all in attendance
July 10, 2024
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Hospitality
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Betfred Super League hosts Warriors & Wolves game in Vegas
July 10, 2024
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Europe
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Napoli extends Coca-Cola partnership to training kits
July 10, 2024
credit: Salford City FC
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Football
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Salford City FC reveals Fireball Whisky as front-of-shirt sponsor
July 9, 2024
King Power Stadium, home stadium of Leicester city football club.
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Europe
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Leicester City signs casino deal to support Premier League return
July 8, 2024
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Football
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Real Betis brings Trainline onboard as shirt sponsor in two-year deal
July 8, 2024
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Europe
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Wisła Kraków inks record Superbet shirt sponsorship
July 8, 2024
RSC Anderlecht extends bookmaker partnership until 2027
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Europe
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RSC Anderlecht extends bookmaker partnership until 2027
July 5, 2024
credit: EA Sports
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Fan Engagement
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EURO 2024: EA Sports & Adidas offer sessions for football’s next-generation 
July 5, 2024
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Fan Engagement
Time to read: 7 min
On Location - Aiming to make the 2024 Olympics a once-in-a-lifetime fan experience
July 5, 2024
Boomerang
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Football
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AC Milan enlists Boomerang as its regional betting partner
July 5, 2024
Insider Sports Year in Review
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Europe
Time to read: 3 min
Chelsea expands Three partnership to women’s team
July 4, 2024
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Latest News
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Gillette dives at the chance to gain Tom Daley as new ambassador
July 4, 2024
SBC Summit Tbilisi 2024 Marks Groundbreaking Success with Focus on Eastern Europe and Central Asia
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Europe
Time to read: 5 min
SBC Summit Tbilisi 2024 Marks Groundbreaking Success with Focus on Eastern Europe and Central Asia
July 3, 2024
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Features
Time to read: 11 min
Why the time is now for Premier League to capitalise on growing US market 
July 3, 2024
credit: NASCAR
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Fan Engagement
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NASCAR enters the world of Fortnite to showcase new interactive racing game
July 3, 2024
official UEFA assistant referee during UEFA Champions League game at AOK Stadion
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Europe
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Report: UEFA looking for new betting partner as bwin pulls out of extension talks
July 2, 2024
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Basketball
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EuroLeague Basketball to leverage AI-curated content via WSC Sports
July 2, 2024
Manchester United on a mobile phone in front of Premier League logo.
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Football
Time to read: 3 min
Manchester United unveils Snapdragon as 2024/25 kit sponsor
July 2, 2024
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
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CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026