Subway scores a touchdown with NFL partnership
Adding to its growing list of sponsors, the NFL has signed a multi-year partnership with Subway ahead of the 2020/21 campaign.
As part of...
TOTO announces history making Eredivisie sponsorships
TOTO, the monopoly sports betting and football pool operator in the Netherlands, has agreed nine sleeve sponsorship deals with top-flight football teams in the...
NHL announces KitKat collaboration in Canada
The NHL has announced a multi-year partnership with Nestlé Canada, which sees KitKat become the official chocolate of the competition for the country.
As a result of...
NBA names Olybet as official betting partner
The NBA has added to its growing commercial portfolio following its latest deal with the Olympic Entertainment Group AS (OEG) which sees Olybet become...
Osasuna replaces Hummel with Adidas as official kit supplier
La Liga side CA Osasuna has announced a four year deal with Adidas which will see the German brand become its new kit provider.
The...
MLB adds INTRALOT to its operator portfolio
Major League Baseball (MLB) has signed a multi-year agreement with lottery operator INTRALOT which will see the firm become an Authorised Gaming Operator of...
COVID-19 implications cost top clubs €751m in brand value
The cost of COVID-19 has severely affected the brand value of multiple football clubs with the top 50 teams losing a total of €751m...
Report: Esports sponsorship predicted to reach $615m in 2020
Much has been documented about esports’ rise in popularity, with many traditional sports fans turning to the sector, resulting in new competitions being created...
NHL delivers multi-year Little Caesars partnership
The NHL has strengthened its partner portfolio ahead of its season conclusion by naming Little Caesars as the official pizza delivery of the league....
Bournemouth partners with SecuTix to launch new ticketing system
AFC Bournemouth has announced a partnership with cloud-based ticketing solution SecuTix which will see the club introduce a new ticketing system for the start...