CSM: Why more football clubs are transitioning into esports
Football is one of the biggest sports in the world, with Premier League clubs generating an estimated £1.55 billion in commercial revenue for the...
Atalanta strikes front-of-shirt sponsorship deal with Plus500
Further enhancing its football portfolio, technology platform Plus500 has struck a three-year front-of-shirt partnership with Atalanta B.C.
The deal sees Plus500 become the Serie A...
Super League delivers Papa John’s partnership for post-game boost
The Betfred Super League has signed a partnership with Pizza company Papa John’s, with the firm gaining a variety of branding rights during the...
Totally Wicked extends Blackburn Rovers partnership
Blackburn Rovers has extended its sponsorship agreement with vaping firm Totally Wicked for a further year ahead of the upcoming EFL Championship season.
As a...
The esports report: ReKTGlobal acquires Fearless Media as Dignitas rebrands CS:GO...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.
This week’s edition takes a look at...
All 10 Formula 1 teams sign new Concorde Agreement
All 10 Formula 1 teams have signed the organisation's new Concorde Agreement, a commercial contract that outlines the terms for the manufacturers up until 2025.
The agreement,...
Footstock names Chris Kamara as new brand ambassador
Former footballer and Sky Sports presenter Chris Kamara has been named as Footstock’s new brand ambassador for the 2020/21 season.
As a result of the...
US Soccer signs multi-year MLS content partnership with Bleacher Report
U.S Soccer and Bleacher Report have signed a multi-year content agreement, with the deal ‘uniting’ the sports website with the governing body and MLS.
As a...
London Marathon reunites with Flora in headline sponsorship agreement
The London Marathon has reunited with plant-based margarine brand Flora after signing a headline sponsorship agreement with the firm from 2020 to 2023.
In celebration...
Cadbury develops Premier League portfolio with Arsenal partnership
Adding yet another club to its list of Premier League partners, Mondelēz International has struck an agreement with Arsenal FC, making Cadbury the official...