Limerick confirms partnership with Matchbook Betting Exchange

Limerick Racecourse has unveiled a three-year agreement with Matchbook Betting Exchange to become the new sponsor of its Matchbook Betting Exchange Grade 1 Novice...

PDC continues strong relationship with UK betting sector

The PDC has continued its strong relationship with the UK gambling sector, unveiling sponsorship deals with both Betfred and Ladbrokes Coral this week. Ladbrokes...

Inter unveils fresh partnership with Gatorade

Gatorade has unveiled a partnership with Serie A giants, FC Internazionale Milano for the next two seasons, 2018-19 and 2019-20. The sports drink will...

Irish FA announces new partnership with Toals Bookmakers

The Irish FA has unveiled Toals Bookmakers as the official bookmaker of the Northern Ireland senior international football teams, the Tennent’s Irish Cup and the Match Intermediate...

Betway gets on board with Mzansi Super League T20

UK online betting operator Betway has strengthened its cricket sponsorship portfolio, agreeing a three-year-deal to become the official betting partner of the Mzansi Super...

Chelsea confirm new content to elevate engagement in China

English Premier League club Chelsea are looking to elevate engagement with the club’s audience in China, becoming the first side to introduce a pre-match...

IMG unites with PGA Tour to provide safe betting content

IMG Arena, the newly formed ‘betting innovation division‘ of leading global sports agency IMG has unveiled a comprehensive data partnership with golf’s PGA Tour. Securing a multi-year partnership,...

Premier League strengthens relationship with Barclays

Barclays has deepened its longstanding partnership with the English Premier League by completing a £31.5m three-year sponsorship extension with the league. The extension means...

PSG confirms partnership with Asian betting operator LoveBet

French champions and Champions League contenders Paris Saint-Germain has signed a partnership for two seasons with Asian online betting operator, LoveBet. LoveBet is prominent in...

William Hill elevates Devils profile with MSG Networks media partnership

William Hill US continues to expand its east coast profile, confirming that it has secured a comprehensive sponsorship arrangement with MSG Networks for the broadcasts of NHL...