Denver Broncos unites with FanDuel in historic multi-year partnership
The Denver Broncos has become the first NFL side to sign a sports betting partnership after agreeing a multi-year deal with FanDuel Group.As part...
Atlético Mineiro strikes Betsul partnership until 2021
Brazilian Serie A side Atlético Mineiro has announced a new sponsorship deal with online sports betting firm Betsul, which is set to last throughout...
Bournemouth Finds MM8 replacement with Vitality expansion
AFC Bournemouth has revealed that Vitality, the club’s stadium sponsor, will be the side’s official shirt partner for the remainder of the 2019/20 season.As...
World Taekwondo pushes annual sponsorship fees to 2021
The World Taekwondo Federation has agreed to move the 2020 recognition fees for some of the body’s sponsors to 2021 in an attempt to...
MLS looks to broaden sponsorship opportunities for teams
Major League Soccer (MLS) could potentially allow its teams to sell sponsorship opportunities on players’ shorts in an attempt to decrease the financial impact...
Coca-Cola and MLB partnership ends after three seasons
The Coca-Cola Co. has officially ended its sponsorship with Major League Baseball (MLB) as the firm opts not to renew its current deal.The soft...
Hegerberg strikes ‘historic’ endorsement deal with Nike
Lyon footballer Ada Hegerberg has signed a long-term endorsement deal with Nike worth a reported €1m, according to the Agence France-Presse (AFP) news agency.The...
ICC issues 12-month adjustment to shirt sponsorship regulations
In a bid to help international cricket teams during a period of financial insecurity, the International Cricket Council (ICC) has allowed ‘football-style’ shirt sponsorships...
The esports report – MAD Lions secures Kappa deal whilst Gfinity...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
Winlink takes Liverpool to court over sponsorship dispute
Sports sponsorship agency Winlink is suing Liverpool FC for a reported £1.1m regarding the Premier League side’s £15m training kit sponsorship with BetVictor.The legal dispute,...