Chelsea and MSC Cruises set sail on partnership extension
Chelsea FC and MSC Cruises have confirmed the extension of an already long-term partnership over the next three years. Having forged a collaboration on working...
Inter Miami calls Polkadot a ‘natural fit’ for training kit
US football club Inter Miami CF has named Polkadot, a blockchain software platform, as its global training partner.As part of the agreement, Polkadot’s logo...
Betsson’s Premier Padel deal highlights benefits of diverse sponsorship approach
Football is unsurprisingly front-of-centre in most betting firm’s sports marketing strategies, particularly in Europe. Some companies value a diversified portfolio, however, targeting some more...
Real Madrid and Hisense to co-launch limited edition TV in new...
Spanish football giants Real Madrid have secured a new partnership with electronics company Hisense in a three-year sponsorship agreement. The partnership sees Hisense join Real...
Malta national football team gains new partner in VBET
The Malta Football Association has signed a new partnership agreement with native sports betting platform VBET. The operator outlined that the deal can play a...
SBC Summit Launches Media Headquarters for 2024 Event
The SBC Summit in Lisbon is set to elevate media engagement with the introduction of a dedicated Media Headquarters, designed to serve as a...
Betano ups sponsorship game once again with Europa League and Conference...
Betting brand Betano is keeping its hand on the throttle of an already extensive sports marketing strategy by adding another tournament to its roster.The...
Borussia Mönchengladbach joins Asian casino partnership wave
Borussia Mönchengladbach has named Queen Casino as an official partner of the club in a bid to expand its presence in the Asian market.Under...
Dortmund signs $10m three-year sponsorship deal with BlockDAG
Bundesliga club BVB Dortmund has signed a three-year partnership with BlockDAG, a blockchain company, showing the continuing interest in crypto in sporting circles.Blockchain firm...
hummel tops Spanish market with Celta Vigo deal
Danish sportswear brand hummel has added Celta Vigo to its portfolio of Spanish sports teams to become the leading team sport brand in the...