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Sponsorship
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Latest News
Time to read: 3 min
Maximising Partnership Potential: SBC Summit Barcelona announce ‘Sponsorship, Marketing & Data’ track 
August 11, 2023
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Football
Time to read: 2 min
West Ham United continues long term Lyca Mobile extension
August 11, 2023
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Europe
Time to read: 2 min
Logan Paul and KSI founded PRIME partners with FC Bayern Munich
August 10, 2023
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Partners
Time to read: 2 min
Andy Roddick lends insight to fans as new Betway ambassador
August 10, 2023
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Football
Time to read: 2 min
Liverpool and Google Pixel partner to tap into the world of AI
August 9, 2023
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Fan Engagement
Time to read: 3 min
Preston and EPIC renew charitable Man of the Match award
August 9, 2023
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Football
Time to read: 2 min
Sheffield United announces CFI as new front-of-shirt sponsor
August 8, 2023
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Boxing
Time to read: 2 min
Jevgenijs ‘The Hurricane’ Aleksejevs links with Slotsjudge
August 7, 2023
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Europe
Time to read: 2 min
VFB Stuttgart nets new collaboration with Winamax 
August 7, 2023
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Football
Time to read: 2 min
Report: Atletico Madrid closing in on Riyadh Air sponsorship
August 7, 2023
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Latest News
Time to read: 2 min
Betway enhances tennis visibility sponsoring National Bank Open
August 4, 2023
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Africa
Time to read: 3 min
Hollywoodbets lands new Rugby Union collaboration
August 4, 2023
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Football
Time to read: 4 min
SBC to Support Game4Ukraine Charity Football Match
August 4, 2023
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Football
Time to read: 2 min
Shay Given between the sticks as CopyBet brand ambassador
August 3, 2023
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Football
Time to read: 2 min
Arsenal and Emirates strike long term partnership extension 
August 2, 2023
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Latest News
Time to read: 2 min
The UFC combines with Roobet.fun in new partnership 
August 2, 2023
credit: Shutterstock
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Football
Time to read: 2 min
Toffees net new sleeve sponsorship 
August 1, 2023
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Football
Time to read: 2 min
Spreadex becomes Blackburn Rovers UK betting partner
July 31, 2023
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Football
Time to read: 1 min
Manchester United deepens partnership with adidas 
July 31, 2023
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Football
Time to read: 2 min
10bet continues to boost South African sponsorship presence
July 28, 2023
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Football
Time to read: 3 min
Liverpool extends Kodansha deal to 'Inspire Impossible Stories'
July 27, 2023
credit: Shutterstock
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Europe
Time to read: 2 min
AdmiralBet nets enhanced collaboration with SV Elversberg
July 25, 2023
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Fan Engagement
Time to read: 2 min
Red Bull Racing and Bybit collaborate on NFTs for enhanced fan experiences
July 25, 2023
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
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CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026