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AC Milan badge on jersey.
BREAKING
Asia
Time to read: 2 min
AC Milan unveils two new sponsors to fuel Asian expansion 
September 15, 2023
Credit: Shutterstock
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Football
Time to read: 2 min
Wolves and LeoVegas embark on new training kit sponsorship deal
September 15, 2023
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Boxing
Time to read: 2 min
BetVictor backs Joe Joyce ahead of heavyweight rematch 
September 14, 2023
RIGA, LATVIA. 1st of July, 2019. European Women Basketball Championship, commonly called Eurobasket Women 2019 , game between team Latvia and team Sweden in Arena Riga, Riga, Latvia.
BREAKING
Basketball
Time to read: 2 min
Ganten secures partnership extension with FIBA 
September 13, 2023
Better Collective anticipating summer of sport success after Q1 growth
BREAKING
Europe
Time to read: 2 min
German brewery Bitburger has become an official national partner of UEFA EURO 2024.
September 12, 2023
BREAKING
Football
Time to read: 2 min
Report: Manchester United eyes new front-of-shirt sponsor 
September 12, 2023
BREAKING
Football
Time to read: 2 min
Napoli and Rollbit share ambitions in new sponsorship
September 8, 2023
Chelsea flag at Stamford Bridge.
BREAKING
Football
Time to read: 2 min
Chelsea FC eyes shirt deal with PIF-owned Riyadh Air
September 8, 2023
BREAKING
Europe
Time to read: 2 min
AS Roma inks extension with StarCasinò Sport as sports content provider
September 7, 2023
BREAKING
Football
Time to read: 2 min
Luis Figo strengthens role as Digitain Ambassador
September 6, 2023
BREAKING
Football
Time to read: 3 min
Newcastle United and Adidas reunite for the first time in over 10 years
September 5, 2023
BREAKING
Europe
Time to read: 1 min
Hisense dials in to EURO 2024 extension 
September 4, 2023
BREAKING
Football
Time to read: 2 min
Arsenal announces new collaboration with Betway
September 1, 2023
Burnley
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Fan Engagement
Time to read: 2 min
Burnley FC continues to expand sponsorship portfolio with Web3 venture 
September 1, 2023
BREAKING
Europe
Time to read: 2 min
EPCR names Investec as rugby title sponsor of the Champions Cup
September 1, 2023
Eredivisie
BREAKING
Europe
Time to read: 2 min
Women’s Eredivisie increases coverage with Toto partnership 
August 30, 2023
Nottingham Forest badge on building.
BREAKING
Fan Engagement
Time to read: 1 min
Kaiyun Sports revealed as front-of-shirt partner of Nottingham Forest
August 30, 2023
BREAKING
Europe
Time to read: 2 min
ZAKSA celebrate STS as new sponsor ahead of Poland’s volleyball season 
August 30, 2023
BREAKING
Football
Time to read: 2 min
Southampton FC nets new sleeve sponsorship
August 29, 2023
BREAKING
Europe
Time to read: 2 min
Logan Paul’s Prime continues sponsorship push with Haaland
August 25, 2023
Juventus logo.
BREAKING
Europe
Time to read: 2 min
Juventus taps into growth of women's football with new partnership
August 25, 2023
BREAKING
Football
Time to read: 2 min
Ronaldo takes a trip down the multiverse in new Betfair ad
August 25, 2023
Detailed view of St James' Park in Newcastle upon Tyne, England.
BREAKING
Latest News
Time to read: 2 min
Newcastle United lands Sportsbet.io collaboration 
August 24, 2023
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
Time to read: min
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026