Palermo FC enlists SumUp as a sponsorship partner
Serie B club Palermo FC has struck a deal with global fintech SumUp for the latter to become a sponsorship partner of the club.
With...
Report: Chelsea finally secures £40m shirt sponsorship deal
After a summer of searching, Chelsea have reportedly gained approval from the Premier League for Infinite Athlete to become the club’s front-of-shirt sponsor.
The deal...
Son Heung-Min lands Pepsi deal during EA FC 24 release
Fresh off scoring two goals for Tottenham Hotspur in a 2-2 draw against rivals Arsenal, Son Heung-Min has become the latest global ambassador for...
Everton Women clocks in Christopher Ward back-of-shirt sponsorship
Everton Women has expanded its partnership with watch brand Christopher Ward to include back-of-shirt sponsor visibility.
The Barclays Women’s Super League differs from the Premier...
Newcastle United agrees multi-year partnership with BetMGM
Newcastle United will embark on a new multi-year partnership with BetMGM’s UK branch as the club’s official partner throughout the 2023-24 season.
BetMGM branding will...
Golden State Warriors valued at $7b as stake opens up
A group of minority owners in the Golden State Warriors are reportedly open to selling their stakes in the NBA franchise, which recently revealed...
Chile orders sports authorities to freeze betting sponsorships
The government of Chile has ordered sporting bodies and organisations to abide by the ruling of the Supreme Court related to the current legal...
PSG renews Hisense deal to continue enhancing the viewing experience
Electronics and appliances entity Hisense has extended its sponsorship with Ligue 1 champions Paris Saint-Germain for another two years.
The agreement between the two organisations,...
Miami Marlins teams up with TicketRev for an ‘innovative ticket experience’
Live event ticketing platform TicketRev has announced its first professional sports partnership with the MLB’s Miami Marlins, offering fans new ways to buy game...
UEFA & Heineken renew lengthy Champions League partnership
As the UEFA Champions League commences this week, the European footballing body and Heineken have announced an extension to their long-running partnership.
Heineken will remain...