Manchester City & EA Sports commemorate long-standing partnership
Manchester City has renewed its long-term partnership with gaming publisher EA Sports and has commemorated the new deal with a special video. The special compilation...
Scottish Rugby secures multi-year deal with Vodafone
Scottish Rugby and Vodafone have partnered in a new multi-year partnership that will see the mobile network become the organisation’s principle partner. Vodafone will feature...
Target Darts aims to support future of World ParaDarts in new...
Ahead of the upcoming 2024 Paralympic Games, Target Darts has inked a sponsorship agreement to be the official darts partner of this year’s World...
ARC and 1/ST launch initiative to connect US and UK racing
Arena Racing Company (ARC) and 1/ST have teamed up to create new opportunities for feature races in the US and UK.As part of the...
eToro’s Stephanie Wilks-Wiffen: The natural synergy between sports and eToro
In recent times, there has been a noticeable uptick in financial companies leveraging sports sponsorship strategies to enhance their brand presence.Social trading and multi-asset...
Liverpool partners with Ladbrokes in Premier League’s latest betting deal
Liverpool FC has become the latest in a long list of operators to sign deals with betting firms this year, although the club has...
CSA enhances global brand strategy with Dafabet partnership
Cricket South Africa (CSA) has named Dafabet the official team associate sponsor for the Proteas Men’s and Women’s teams.Under the three-year agreement, Dafabet's logo...
ATP credits record sponsorship revenue to OneVision strategic plan
The ATP Tour has announced record sponsorship revenue for the 2024 season, citing continued growth with its partners, digital platforms and its OneVision strategic...
World Rugby enlists Two Circles to grow media and commercial value
World Rugby, the global governing body of rugby union, has set itself the task of making the sport as relevant and accessible as possible....
Borussia Dortmund bolsters presence in Poland with STS partnership
Borussia Dortmund welcomed a new addition to its Polish marketing strategy via an agreement with STS, the country’s largest betting firm.The sponsorship deal names...