DAZN and Pluto TV launch four new sports channels for German...
DAZN has enhanced its presence in Germany with four new channels following an extension to its collaboration with local broadcaster Pluto TV.
The partners will...
AS Monaco and 6686 Sport to enhance global following in Asia
Ligue 1 club AS Monaco has agreed to a new partnership with sports entertainment platform 6686 Sport to bolster its presence in Asia.
The agreement...
Maximising Partnership Potential: SBC Summit Barcelona announce ‘Sponsorship, Marketing & Data’...
15,000 delegates will convene at this year's SBC Summit Barcelona to witness industry specialists discuss the latest sponsorship trends and marketing tactics at the...
West Ham United continues long term Lyca Mobile extension
West Ham United has announced a multi-year extension of its partnership with Lyca Mobile.
As a result of the extension, the longstanding deal will now...
Logan Paul and KSI founded PRIME partners with FC Bayern Munich
Isotonic drink PRIME has continued its sports marketing push through a new collaboration with German Bundesliga champions, FC Bayern Munich.
Founded by Logan Paul...
Andy Roddick lends insight to fans as new Betway ambassador
Betway has announced that US tennis icon Andy Roddick has joined as a global tennis ambassador.
The former world number one and US Open Champion...
Liverpool and Google Pixel partner to tap into the world of...
Liverpool FC has announced a new long-term partnership with Google Pixel to become the club's official mobile phone partner and will use AI-powered technology...
Preston and EPIC renew charitable Man of the Match award
Gambling harm prevention organisation EPIC Risk Management and Preston North End will continue to provide charity benefits after every Man of the Match Award...
Sheffield United announces CFI as new front-of-shirt sponsor
Upon the club's return to the Premier League, Sheffield United has announced a “significant commercial partnership” with global multi-asset broker CFI Financial Group.
The Dubai-based...
Jevgenijs ‘The Hurricane’ Aleksejevs links with Slotsjudge
Slotsjudge has confirmed a new sponsorship deal to enhance brand visibility, signing Latvian boxer Jevgenijs ‘The Hurricane’ Aleksejevs.
Currently competing in the Spanish middleweight division, The Hurricane...