PGMOL to gain deeper match data insights via Kitman Labs partnership
The Professional Game Match Officials Limited (PGMOL) has partnered with sports data firm Kitman Labs to gain deeper insights on match analytics.Kitman Labs will...
SBC Summit: Providing The Framework for Leadership Success
As the gambling and sports betting industry continues to evolve, with the emergence of innovative technologies, platforms and new burgeoning markets, the upcoming SBC...
LA Dodgers brings Sony Honda Mobility experiences to Dodger Stadium
The Los Angeles Dodgers has agreed to a new partnership agreement with AFEELA, the automotive brand created by Sony Honda Mobility. The partnership will see...
DraftKings and WNBA deal shows marketing value of women’s basketball
Women’s sport presents a growing opportunity for both revenue and brand exposure, a trend which is being increasingly recognised by various firms. The latest...
Aston Villa eyes up increased retail reach with JD agreement
Aston Villa has announced sportswear retailer JD as the club’s official retail partner ahead of the 2024/25 season.Under the multi-year partnership, JD will stock...
Navi joins forces with Visa to create CS2 esports pathway
Ukrainian esports organisation Natus Vincere (NAVI) has teamed up with Visa to launch NAVI Visa Academy, a new esports academy aimed at young players.The...
AC Milan partners with Michael Jordan-owned Cincoro Tequila
AC Milan has announced a new partnership with Cincoro Tequila which will see the alcohol brand made available at the San Siro stadium. The exclusive...
Betsson bolsters Colombian connection with René Higuita
Betsson Group has unveiled former Colombian goalkeeper René Higuita as a brand ambassador in a move to further strengthen its presence in LatAm.Higuita joins...
New sponsorship opportunities beckon for UEFA Women’s football
UEFA has appointed Two Circles as the exclusive sponsorship agency for women’s football across the continent to unlock new opportunities and revenue streams. The agreement...
Real Madrid return as football’s most valuable brand
European champion Real Madrid has once again achieved football’s most valuable brand, worth €1.7bn for the season just past according to Brand Finance. The independent...