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Sponsorship
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Latest News
Time to read: 3 min
The Australian Football League and Fanatics unite in long-term collaboration
March 7, 2023
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Fan Engagement
Time to read: 2 min
LA Rams to tap into Kraft Analytics data to enhance fan engagement
March 7, 2023
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Football
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Grealish signs potential 'record' boot deal agreement with Puma
March 7, 2023
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Basketball
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Klarna teams with Don C to design custom Chicago Bulls sneakers
March 6, 2023
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Football
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Potential Toney ban not related to Brentford's Hollywoodbets sponsor consideration
March 3, 2023
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Fan Engagement
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FanDuel eyes nationwide exposure in MLB collaboration 
March 2, 2023
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Europe
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FRAS extends Betano sponsorship to the National Rally Championship
March 2, 2023
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Horse Racing
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F1 Las Vegas names Aristocrat Gaming as official slot machine partner
February 28, 2023
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Europe
Time to read: 2 min
Athletic Club unveils B2BinPay as new sleeve sponsor
February 27, 2023
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Football
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Real Betis extends 52-year-old partnership with Cruzcampo
February 27, 2023
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Horse Racing
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Alfa Romeo F1 Team Stake announces new sponsor in prep for new season
February 27, 2023
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Asia
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Qatar Airlines successfully lands F1 main sponsorship deal
February 23, 2023
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Latest News
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MLS extends Adidas partnership to support its US growth
February 23, 2023
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Football
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Report: Front-of-shirt sports betting sponsors to be phased out in the Premier League 
February 22, 2023
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Horse Racing
Time to read: 2 min
William Hill lands Grand National sponsorship
February 22, 2023
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Football
Time to read: 2 min
Entain to contribute ‘enormous value’ to South American football
February 22, 2023
BANGKOK, THAILAND - JULY 07, 2016: The Logo of New La Liga spain football on the jersey on July 07,2016 in Bangkok Thailand.
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Football
Time to read: 2 min
Atlético Osasuna reveals two new shirt sponsors 
February 21, 2023
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Europe
Time to read: 2 min
AD Alcorcón enhances sponsorship portfolio with Hacksaw Gaming 
February 20, 2023
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Football
Time to read: 1 min
Brazilian defender David Luiz teams up with BC.Game
February 20, 2023
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Football
Time to read: 2 min
Hamburger SV extends AdmiralBet collab focusing on digital content creation
February 16, 2023
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Football
Time to read: 2 min
Gatorade becomes official sponsor of AFA’s LPF and Women’s Championship
February 16, 2023
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Europe
Time to read: 2 min
Judd Trump to bolster Vave's global growth ambitions
February 15, 2023
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Horse Racing
Time to read: 3 min
Mercedes F1 team enlists Nuvei as one of its sponsors
February 14, 2023
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
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CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026