Major League Baseball (MLB) has united with FanDuel Group in a multi-year partnership for North America.
As part of the deal, which sees the operator named as the exclusive Official Sports Betting Partner of MLB, FanDuel will have the right to use official MLB branding and category designations.
Kenny Gersh, MLB Executive Vice President, Media & Business Development, commented on the partnership: “As one of the top sportsbooks in America, FanDuel has been an industry leader in innovative fan engagement opportunities while also reminding them of the importance of doing it responsibly.
“These key priorities of unique fan engagement and responsible gambling align with our focus from the league level and make FanDuel a natural partner to collaborate with as an Official Sports Betting Partner.”
Commencing this season, FanDuel underlined it will utilise the collaboration to enhance the matchday betting experience for fans.
The group will stream MLB.TV’s Free Game of the Day through both FanDuel’s sportsbook app and on FanDuel’s OTT platform FanDuel+ (local blackout restrictions apply). The company will also have the right to use highlights both in product and as part of original programming on FanDuel TV.
FanDuel’s agreement with the MLB marks a significant expansion of the Flutter Entertainment brand’s engagement with US pro baseball and the wider sporting sector.
The company’s activities in the area notably saw an agreement with the MLB’s New York Yankees last year, whilst deals outside of baseball have been clinched with the NBA and ONE Championship MMA tournament.
“The baseball fan is one of the most engaged in all of sports, which is why we’re delighted to be the new sports betting partner of Major League Baseball,” added Christian Genetski, President, FanDuel Group.
“Our team is eager to showcase FanDuel in nationally broadcast MLB games and help enhance game narratives and bring America’s Pastime directly into our mobile app and OTT platform for fans to watch and wager.
“We’re also very excited about the opportunity to work together with MLB on new betting product innovations that will give customers the opportunity to enhance their experience on every pitch from March until October.”