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Sponsorship
Cricket player hitting ball
BREAKING
Asia
Time to read: 2 min
ICC votes in favour of gambling kit sponsorships 
April 17, 2023
BREAKING
Football
Time to read: 2 min
Man City's Gündoğan 'hugely excited' to be involved in OKX metaverse
April 17, 2023
BREAKING
Football
Time to read: 2 min
‘The beginning of a promising future’ as Santos FC names Blaze main sponsor
April 17, 2023
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Comment
Time to read: 3 min
SBOTOP ‘hopeful’ relationship with Leeds can continue following PL sponsorship vote
April 17, 2023
BREAKING
Latest News
Time to read: 2 min
British Rowing partners with dryrobe to support Olympic & Paralympic hopes
April 14, 2023
Ball hitting the back of a football net.
BREAKING
Data
Time to read: 2 min
Canadian Premier League signs tonybet as official betting partner
April 14, 2023
BREAKING
Fan Engagement
Time to read: 1 min
FeedConstruct and Badminton International Infinity Cup resume “exclusive” partnership
April 13, 2023
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Features & Analysis
Time to read: 3 min
Premier League votes for ban on gambling shirt sponsorship
April 13, 2023
BREAKING
Basketball
Time to read: 3 min
Phoenix Suns and PayPal extend sponsorship deal until 2026
April 13, 2023
BREAKING
Football
Time to read: 2 min
Arturo Vidal becomes official Novibet Global Brand Ambassador
April 13, 2023
Huge media coverage secured for French racing’s flagship fixture
BREAKING
Horse Racing
Time to read: 3 min
Betfred initiates ‘substantial investment’ into British horse racing with Epsom Downs sponsorship
April 12, 2023
BREAKING
Fan Engagement
Time to read: 2 min
Chelsea FC agrees seven-year partnership with Tempus Ex
April 12, 2023
00:31
BREAKING
Basketball
Time to read: 2 min
NBA legend Charles Barkley partners with FanDuel to 'Think Like a Player'
April 11, 2023
BREAKING
Basketball
Time to read: 2 min
Kaseya replaces FTX as Miami Heat's new arena sponsor
April 6, 2023
BREAKING
Fan Engagement
Time to read: 2 min
FIFA Women’s World Cup 2023 raises glass over Jacob’s Creek partnership
April 6, 2023
Two boxing gloves punching each other.
BREAKING
Asia
Time to read: 2 min
Stake.com touches gloves with Nasukawa for world champion’s boxing debut
April 6, 2023
BREAKING
Horse Racing
Time to read: 2 min
Stock Car Pro Series secures Parimatch sponsorship as 2023 season begins
April 5, 2023
BREAKING
Latest News
Time to read: 1 min
Gilbert Burns links with Stake ahead of UFC 287 
April 4, 2023
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Europe
Time to read: 2 min
The Spring Cup’s Betgoodwin sponsorship lauded as ‘an excellent fit’
April 4, 2023
BREAKING
Latest News
Time to read: 2 min
New Zealand Rugby scores adidas deal extension 
April 3, 2023
BREAKING
Football
Time to read: 3 min
Report: Premier League a step closer to betting sponsorship ban
March 30, 2023
BREAKING
Football
Time to read: 2 min
Manchester City and Axi celebrate women in new partnership extension 
March 30, 2023
BREAKING
Football
Time to read: 2 min
Manchester City announces SportyBet as club's African betting partner
March 29, 2023
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026