DraftKings and WNBA deal shows marketing value of women’s basketball
Women’s sport presents a growing opportunity for both revenue and brand exposure, a trend which is being increasingly recognised by various firms. The latest...
Aston Villa eyes up increased retail reach with JD agreement
Aston Villa has announced sportswear retailer JD as the club’s official retail partner ahead of the 2024/25 season.Under the multi-year partnership, JD will stock...
Navi joins forces with Visa to create CS2 esports pathway
Ukrainian esports organisation Natus Vincere (NAVI) has teamed up with Visa to launch NAVI Visa Academy, a new esports academy aimed at young players.The...
AC Milan partners with Michael Jordan-owned Cincoro Tequila
AC Milan has announced a new partnership with Cincoro Tequila which will see the alcohol brand made available at the San Siro stadium. The exclusive...
Betsson bolsters Colombian connection with René Higuita
Betsson Group has unveiled former Colombian goalkeeper René Higuita as a brand ambassador in a move to further strengthen its presence in LatAm.Higuita joins...
New sponsorship opportunities beckon for UEFA Women’s football
UEFA has appointed Two Circles as the exclusive sponsorship agency for women’s football across the continent to unlock new opportunities and revenue streams. The agreement...
Real Madrid return as football’s most valuable brand
European champion Real Madrid has once again achieved football’s most valuable brand, worth €1.7bn for the season just past according to Brand Finance. The independent...
On Location to provide premium hospitality as partner of 2026 FIFA...
Premium hospitality company On Location has been selected by FIFA to become the official hospitality partner of the 2026 FIFA World Cup. The company intends...
Atlético de Madrid enhances stadium with LG’s 360-degree design
Atlético de Madrid has announced a deal with LG Electronics in a bid to transform the Cívitas Metropolitano into one of the best global...
Chelsea offers Skrill awareness opportunity in pre-season initiative
Chelsea FC has name Paysafe’s digital wallet Skrill as an official pre-season tour partner.As per the agreement, Skrill will serve as the presenting partner...