Report: Chelsea in talks with Stake over sponsorship deal despite league...

According to a report by SportBusiness 24, Chelsea FC are in talks with gambling firm Stake.com to become the Premier League side's new shirt...

LaLiga unlocks more ‘interactive experiences’ through Play Anywhere partnership

Spanish LaLiga has signed a new agreement with fan interactive experiences provider Play Anywhere Holdings to develop ‘captivating’ live games streams, video on demand...

Fanatics finalise Fexpro acquisition as it eyes LatAM expansion 

Fanatics has finalised the acquisition of licensed sports apparel wholesaler Fexpro as the latest step in its growth strategy.  The digital sports platform has stated...

RCD Espanyol chooses Stage Front as stadium naming rights partner

RCD Espanyol has secured a new title partnership with Stage Front for the naming rights of its stadium in the outskirts of Barcelona.  Stage Front...

United Airlines logo lands on front of Wrexham shirt

United Airlines are the new front-of-shirt sponsor of Wrexham AFC, with the firm’s logo being placed on the club’s home, away and third shirts.  The...

LA Lakers to keep ‘Crypto.com Arena’ name 

As Crypto.com shuts down its institutional exchange in the US, the company said that it will remain in charge of the Los Angeles Lakers’...

Kindred and Rangers focus on 0% revenue from harmful gambling 

Kindred Group will continue its partnership with the Rangers to focus on safer gambling for the new 2023/2024 season.  Both sides have revealed the new...

Sean Bowen to sport Coral logo as latest brand ambassador

Jump jockey Sean Bowen has been announced as the latest racing brand ambassador at Coral. The British bookmaker will give its customers ‘exclusive insights’ into...

Sky Bet and EFL agree five year extension

Betting operator Sky Bet has managed to secure five more years of title partnership with the English Football League (EFL). Under the new deal, Sky...

CBS Sports joins forces with HYPE to drive ‘new tech in...

Sports innovation hub HYPE Sports has joined forces with CBS Sports to create ‘new technologies’ for the American media network and its coverage of...