BOXXER partners with ‘truly global brand’ HELL Energy
BOXXER has expanded its product portfolio with the addition of HELL Energy, a Hungarian energy drink brand exported to over 60 markets.The UK-based international...
AC Milan steps into crypto gambling with TG.Casino
AC Milan has announced TG.Casino, a Telegram-based crypto casino, as the official regional igaming partner of the Rossoneri in Europe.As part of the agreement,...
Spurs’ Pedro Porro latest Under Armour signee
Tottenham Hotspur full-back Pedro Porro has become the latest football player to sign with Under Armour. Porro has already been seen playing in the Under...
Inter Miami eyes up global reach in Visa partnership
Inter Miami CF has announced a premium multi-year international partnership with Visa, with the latter becoming the club’s first-ever official international payment services partner.Under...
SkyBet and BHF ‘take action’ with footballers in CPR initiative
SkyBet and the British Heart Foundation (BHF) have joined forces with several footballers who have been impacted by life-threatening heart conditions.The new campaign, ‘Every...
France national football team extends Nike partnership ahead of EURO 2024
Nike will remain as the kit manufacturing partner of the French national football team for the next 10 years after a recent partnership extension. The...
Feyenoord ‘shapes the future’ of football payments with Knaken
Feyenoord Rotterdam has partnered with Knaken, a crypto exchange, to become the first Dutch football club to enable season ticket renewals using cryptocurrency.The ability...
UFC bolsters Middle East presence via Anker partnership
The UFC and mobile charging brand Anker have formed a new partnership catered to its fans in the Middle East and Africa (MEA) region. As...
Odin.gg extends ties with PGL to enhance esports experiences
Esports tournament organiser PGL has agreed a multi-year deal that will see Odin.gg remain as the exclusive provider of data and integrity services for...
BetMGM reportedly set for big UK boost via Tottenham Hotspur deal
BetMGM is set to become the official training wear partner of Premier League club Tottenham Hotspur from the 2024/25 season, according to SportBusiness.In an...