Report: Front-of-shirt sports betting sponsors to be phased out in the...
According to a report by BBC News, Premier League clubs are set to agree a voluntary end to betting partnerships featuring on the front...
William Hill lands Grand National sponsorship
William Hill has been announced the official betting partner of the Randox Grand National Festival in a part of a three-year deal.
As a result...
Entain to contribute ‘enormous value’ to South American football
The CONMEBOL Libertadores, CONMEBOL Sudamericana and CONMEBOL Recopa have each secured Entain as their official sponsor for the next three seasons.
The partnerships see the...
Verstappen and Red Bull promote responsible drinking with Heineken
Formula One world champion Max Verstappen and his Oracle Red Bull Racing team are partnering with Heineken to promote the alcohol brand's message of...
Atlético Osasuna reveals two new shirt sponsors
Club Atlético Osasuna has signed two new partnerships with aircon equipment manufacturer Kosner and car dealership HR Motor.
HR Motor and its network of second-hand...
Svenska Spel boots menstruation taboos out of Swedish football
The Swedish Football Association, along with its main sponsor Svenska Spel, has reported that 50% of players and coaches believe menstruation is ‘difficult to...
Saudi Cup added to HKJC World Pool schedule in enhanced SIS...
The Hong Kong Jockey Club (HKJC) has inked an agreement with SIS (Sports Information Services).
The collaboration sees six races on the $31.5m Saudi Cup...
AD Alcorcón enhances sponsorship portfolio with Hacksaw Gaming
Spanish third tier side, AD Alcorcón, has strengthened its portfolio of partners, through a new deal with Hacksaw Gaming.
The deal will see the igaming...
Brazilian defender David Luiz teams up with BC.Game
Brazilian footballer David Luiz has partnered with casino operator BC.Game as the group looks to expand the reach of crypto gaming.
The former Chelsea...
PSG to release limited-edition watches under Purnell partnership
Paris Saint-Germain (PSG) has signed a three-year partnership with Swiss watchmaking company, Purnell.
The company will become the official timekeeper of the Ligue 1 club...