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Football
Time to read: 2 min
Viola pushes PlanetPay365 exposure in Tuscan territory
December 16, 2021
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Football
Time to read: 3 min
FA banks on development of women’s football with Barclays
December 16, 2021
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UK
Time to read: 2 min
Castore to provide new training kits to Kent Cricket squads
December 15, 2021
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UK
Time to read: 2 min
Brentford FC structures growth in partnership with Steelo
December 14, 2021
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Rugby
Time to read: 3 min
KZN Rugby grows Hollywoodbets naming rights portfolio
December 13, 2021
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Latest News
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SPL rises effectiveness of sponsorships in ‘diverse’ collaboration
December 13, 2021
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Europe
Time to read: 2 min
ÖSV extends Infront deal to develop World Cup Biathlon marketing
December 13, 2021
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Latest News
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Burnley FC transfers AstroPay partnership to the dugouts
December 13, 2021
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Fan Engagement
Time to read: 2 min
CFL ‘redefines’ relationship with fans in Genius Sports deal
December 10, 2021
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Media Rights
Time to read: 2 min
LNB nets beIN coverage for 2021/22 Betclic Elite
December 10, 2021
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Golf
Time to read: 3 min
Maui Jim sets sights on brand presence with DP World Tour
December 10, 2021
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Rugby
Time to read: 2 min
Rabbitohs fuels major corporate partnership with MG Motor
December 10, 2021
BREAKING
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Western & Southern strengthens links with tennis through sponsorship extension
December 10, 2021
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Latest News
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Kevin De Bruyne named newest Therabody Athlete
December 8, 2021
BREAKING
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PDC trebles BoyleSports World Grand Prix title sponsorship
December 8, 2021
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North America
Time to read: 2 min
Sportradar provides data to US-partners in extended Kambi deal
December 8, 2021
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Horse Racing
Time to read: 2 min
23X1 Racing orders expansion of McDonald's partnership
December 8, 2021
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Latest News
Time to read: 2 min
DryWorld provides kits to SLT athletes in three year deal
December 7, 2021
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Latest News
Time to read: 3 min
Arsenal FC brews Lavazza partnership in growth of women’s team
December 7, 2021
BREAKING
Golf
Time to read: 2 min
PGA of America advances merchandise strategy via Legends collaboration
December 7, 2021
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Tennis
Time to read: 2 min
IMG incorporates Madrid Open into portfolio of sports holdings
December 6, 2021
credit: Shutterstock
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Partners
Time to read: 2 min
DFB ensures ‘success story’ in Ergo sponsorship extension
December 6, 2021
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Italy
Time to read: 2 min
Moncler addresses Inter Milan ‘celebratory’ formal wear partnership
December 6, 2021
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
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CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026