Australian Open takes long-standing Kia partnership to 2028

The Australian Open has announced that its partnership with Kia will now be extended to 2028. Kia ambassador and 22-time Grand Slam champion Rafael Nadal...

Philippine basketball explores Web3 with Virtualness NFT deal

The Philippine Basketball Association (PBA) has announced that Virtualness will be powering a digital experience for its fans in the form of NFTs. The mobile-first...

FIH adds JSW to list of partners for Hockey Men’s World...

The International Hockey Federation (FIH) has formed a partnership with The JSW Group for the upcoming FIH Odisha Hockey Men’s World Cup 2023 Bhubaneswar-Rourkela.  As...

Harry Kane promotes mental wellbeing with AIA Group

Harry Kane has become an ambassador for AIA Group, building on the group’s 10-year association with the footballer through its partnership with Tottenham Hotspur. The...

FC Barcelona engages with Chinese fans via Daka collectibles deal

FC Barcelona has signed a deal with Daka, as the trading card company becomes the club’s partner for three seasons. The deal, which sees the creation...

Lower league sides backed by Stake.com in FA Cup

Cardiff City, Gillingham and Sheffield Wednesday have each signed commercial deals with Stake.com in line with the current FA Cup. Supporting the clubs against Premier...

Lille and SPORTFIVE deliver Aushopping V2 shirt sponsorship

LOSC Lille and SPORTFIVE have formed a new partnership with Aushopping V2.  The deal sees the shopping centre of the Lille metropolis become an official...

Castore to provide bespoke playing and training range to Surrey Cricket

Surrey Cricket has named Castore as the club’s official teamwear supplier, beginning with the 2023 season. The partnership aims to offer fans a greater level...

Man City reaches Indian fanbase via communications deal with Jio

Manchester City has inked a new regional partnership with Jio Platforms as the digital services brand becomes the club’s official mobile communications network partner...

Baltimore Ravens to stay at M&T Bank Stadium until at least...

Baltimore Ravens have revealed an extended lease for the M&T Bank Stadium that will keep the team at the venue until at least the...