Allianz upgrades FC Barcelona sponsorship
Financial services firm Allianz has expanded its sponsorship arrangement with FC Barcelona, upgrading its deal from a regional to a global partnership for the...
Betway adds VfB Stuttgart to ‘enviable’ sponsorship roster
Online bookmaker Betway has inked a three-year deal to become a premium partner of Bundesliga side VfB Stuttgart.
Playing in the Mercedes-Benz Arena, the stadium...
Wolves joins forces with Evil Geniuses esports outfit
Premier League club Wolverhampton Wanderers has teamed up with North American esports outfit Evil Geniuses, which currently competes across four titles, including League of...
Borussia Dortmund retains Würenbacher as regional partner
Bundesliga giant Borussia Dortmund has extended its regional partnership with beer brand Würenbacher in China for a further two seasons.
The agreement, which was facilitated...
AC Milan signs up Celly as official mobile phone accessories partner
AC Milan has signed Italian mobile phone accessories brand Celly as the official mobile phone accessories partner of the Serie A club.
The deal sees...
DraftKings becomes Boston Red Sox DFS provider
The Boston Red Sox have partnered with DraftKings in a deal which makes the betting operator the official daily fantasy sports (DFS) provider of...
Betfred Super League announces Steeden extension
The Betfred Super League has extended its agreement with Steeden to continue as the official match ball supplier for the rugby league top-tier for...
AS Roma finalises €36m Zytara Labs blockchain shirt sponsorship
AS Roma has inked a €36 million, three-year product partnership with Zytara Labs, with the Serie A club becoming the ‘first professional football organisation...
TikTok signs up as official creator platform for Lions’ South African...
Social media platform TikTok has been designated as the official creator platform of The British and Irish Lions’ tour of South Africa.
TikTok will be...
Gannett inks ‘historic’ Tipico sports betting partnership
Mass media holding company Gannett Co Inc has inked a five-year, exclusive partnership with Tipico USA Technology Inc - the US subsidiary of European...