New Jersey Devils forms alliance with betting tech firm PlayUp
National Hockey League (NHL) team the New Jersey Devils has announced a multi-year agreement with betting technology provider PlayUp.This marks the first time the...
Inter Milan enters talks with BC Partners private equity firm
Private equity firm BC Partners is in talks to buy into Serie A club Inter Milan, according to a Reuters report.Suning Holdings Group, which...
Infront secures new cycle for Flanders Classics and Amstel Gold Race
Infront has tied down the international broadcast rights to the Flanders Classics and the Netherlands’ Amstel Gold Race.The Switzerland-based agency’s partnership with Flanders Classics...
Raiders owner Mark Davis confirms purchase of WNBA team
Owner of the National Football League (NFL) franchise Las Vegas Raiders, Mark Davis, has confirmed that he is on the verge of purchasing the...
Philadelphia 76ers signs partnership with Verizon
Three time National Basketball League (NBA) champions the Philadelphia 76ers have signed a multi-year partnership with Verizon.The agreement will see Verizon become the team’s...
Toronto Maple Leafs chosen as subject of Amazon docu-series
The Toronto Maple Leafs will be the first National Hockey League (NHL) franchise chosen as the subject of Amazon’s All or Nothing documentary series.The...
NFL veteran to star in TwinSpires’ new campaign
Former National Football League (NFL) quarterback Brett Favre has been named as TwinSpires’ new ambassador in a multi-year agreement.The 51-year-old will star in the...
Universal Music Group tunes in to FIFA podcast series
FIFA has launched FIFA Sound, a new entertainment strategy to create ‘meaningful connections’ between football supporters, music enthusiasts, players and artists.As part of the...
Arsenal appoints Richard Garlick as new Director of Football
The Premier League's Director of Football, Richard Garlick, is set to join Arsenal as the club’s Director of Football Operations in the coming months, it has...
England and GB Hockey seal ‘landmark’ Vitality sponsorship deal
England Hockey and Great Britain Hockey have penned three-year sponsorship deals with medical insurance firm Vitality.Under the terms of the principal partnership, which has...