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Partners
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Partners
Time to read: 2 min
Circa Las Vegas establishes first jersey partnership with Golden Knights
April 26, 2022
BREAKING
North America
Time to read: 2 min
FanDuel expands partnership with hometown MLB team Yankees
April 26, 2022
BREAKING
North America
Time to read: 2 min
Red Bulls continue to drive ‘Goals for Growth’ in extended Audi deal
April 25, 2022
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Fan Engagement
Time to read: 2 min
Lega Pro, Eleven and DaChain form ‘biggest NFT drop in Italian football'
April 25, 2022
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Partners
Time to read: 3 min
Celtic latest to launch digital cards via Sorare
April 25, 2022
BREAKING
Media Rights
Time to read: 2 min
‘The momentum continues’ as Prime becomes streaming home of Seattle Storm
April 22, 2022
BREAKING
Fan Engagement
Time to read: 3 min
NFL fans ‘step into the shoes of a quarterback’ with StatusPRO VR game
April 22, 2022
BREAKING
Esports
Time to read: 2 min
IMG expands esports connections as strategic partner of GEF
April 21, 2022
BREAKING
Partners
Time to read: 3 min
UCI continues 27-year-long Tissot partnership
April 21, 2022
BREAKING
Partners
Time to read: 3 min
Dillian Whyte partners with Lucky Block ahead of title clash
April 21, 2022
BREAKING
MLB
Time to read: 2 min
Rockies’ Blackmon joins Maximbet in first for sports betting industry
April 20, 2022
BREAKING
MLB
Time to read: 2 min
Padres picks Motorola in ‘first of its kind’ jersey patch partnership
April 20, 2022
BREAKING
North America
Time to read: 2 min
Rival enters combat sports space with PFL gaming partnership
April 20, 2022
BREAKING
North America
Time to read: 2 min
Buffalo Bills partner ‘vastly experienced’ Legends for new stadium
April 19, 2022
BREAKING
North America
Time to read: 3 min
NASCAR strengthens Sportradar's presence in expanding US betting space
April 19, 2022
BREAKING
Europe
Time to read: 2 min
Cazoo strikes further links in football with LOSC partnership
April 14, 2022
BREAKING
NFL
Time to read: 3 min
Socios.com forms partnerships with 13 NFL teams
April 14, 2022
BREAKING
Fan Engagement
Time to read: 2 min
PSG and GOAT develop ‘creative experiences’ in sleeve sponsorship
April 14, 2022
BREAKING
Cricket
Time to read: 2 min
Australian cricket enters NFT era with Rario
April 14, 2022
BREAKING
Partners
Time to read: 2 min
Cazoo enters Bundesliga with SC Freiburg sponsorship
April 13, 2022
BREAKING
Football
Time to read: 3 min
FIFA Women and Xero to aid small businesses via new partnership
April 13, 2022
BREAKING
Rugby
Time to read: 2 min
Asahi Lifestyle Beverages offers ‘unique benefits’ to NRL fans
April 12, 2022
BREAKING
Fan Engagement
Time to read: 2 min
LA Rams introduce industry-first virtual venue with 6Connex
April 12, 2022
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026