Pelicans establishes ‘strong local partnerships’ with BetRivers Sportsbook
Online sports betting and casino company, Rush Street Interactive (RSI), has announced that its BetRivers Sportsbook is now an official partner of the New...
Klarna unites with Chicago Bulls in fashion collaboration
The National Basketball Association’s (NBA) Chicago Bulls, confirmed a new partnership with Klarna.The multi-year collaboration is said to introduce co-branded in-stadium experiences, shoppable content,...
Edison joins WNBA as first official Chief Growth Officer
The Women’s National Basketball Association (WNBA) has appointed Colie Edison as the league’s first-ever Chief Growth Officer, as of 31 January, 2022.Based in the...
Basketball Champions League gives fans free content with LNB TV
The National Basketball League (LNB) has announced a partnership with the Basketball Champions League (BCL), to offer fans free viewership of the latter’s matches.As...
Maxbet nets exposure with ‘exciting’ Euroleague Basketball deal
Euroleague Basketball has formed a partnership with MaxBet, which becomes the premium betting partner of the Turkish Airlines EuroLeague and the 7DAYS EuroCup in...
BBL players given additional support under £7m 777 Partners investment
The British Basketball League (BBL) has announced that 777 Partners has invested £7 million in return for a 45% stake in the professional league. The...
NBA appoints Emmy award winner as President, Content and Executive Producer
The National Basketball Association (NBA) has appointed Gregg Winik, as its new President, Content and Executive Producer from 1 January.The Emmy Award winner who recently...
LNB nets beIN coverage for 2021/22 Betclic Elite
The National Basketball League (LNB) has arranged for the beIN Sports France channel to broadcast the Betclic Elite for the 2021/2022 season.This is the...
Eleven Italy elevates its basketball offering with FIBA deal
The International Basketball Federation (FIBA) has entered into a collaboration with Eleven Italy, which will deliver live coverage of international events.Until 2025, the company...
Staples Center becomes Crypto.com Arena under AEG agreement
Sports and live entertainment company, AEG, has launched a 20-year naming rights agreement with Crypto.com that will rename the AEG-owned and operated Staples Center.Effective...