WNBA Draft sees 123 per cent increase in viewership

The Women’s National Basketball Association (WNBA) Draft has recorded a 123 per cent increase in viewership on ESPN compared to last year's event. There were...

NBA nets multiyear fan engagement ‘alliance’ with Microsoft

The National Basketball Association (NBA) has penned a new multiyear ‘alliance’ with Microsoft Corp, enhancing the organisation's fan engagement opportunities from the 2020-21 campaign. As...

Milwaukee Bucks assists fan engagement with content hub launch

National Basketball Association (NBA) franchise the Milwaukee Bucks has announced its new content hub designed to maintain fan engagement during the COVID-19 crisis. The aptly...

NBA launches $100,000 esports all-pro charity tournament

The National Basketball Association (NBA) has announced its own all-pro esport competition, the NBA 2K Players Tournament, which will see the likes of Kevin...

QuickPicks launches NBA legends game

Sports gaming operator and developer QuickPicks has launched a new virtual NBA sports game in the midst of the COVID-caused global sports shutdown. Launching through...

Eleven Sports nets NBA TV collaboration

International broadcaster Eleven Sports has bolstered its basketball content in Belgium by agreeing a deal with the National Basketball Association (NBA) to provide access...

NBA’s top executives take 20 per-cent salary reduction

The National Basketball Association (NBA) is set to reduce its base salary by 20 per-cent for around 100 of the league’s top-earning executives, including...

Euroleague Basketball agrees partnership with IQONIQ platform

Euroleague Basketball has increased its fan engagement capabilities after announcing a four year partnership with sports and entertainment platform IQONIQ. As part of the agreement,...

Los Angeles Clippers seal $400m Forum Arena purchase

Los Angeles Clippers owner Steve Ballmer has reached an agreement with the Madison Square Garden Company to purchase the Forum Arena for $400m in...

NBA’s Dinwiddie launches Blockchain banking alternative

Brooklyn Nets player Spencer Dinwiddie has agreed an exclusive partnership with Cred, a California based licensed lender, to allow NBA fans to earn interest...