UEFA Champions League rights hit the market in Sub-Saharan Africa
Media rights for three UEFA club competitions have gone to tender in the Sub-Saharan Africa region, with any interested parties given a deadline of...
Alexander-Arnold makes £26m switch to adidas in multi-year deal
Liverpool FC’s Trent Alexander-Arnold has inked a multi-year sponsorship deal with adidas worth a reported £26m. Alexander-Arnold is fresh off scoring a vital equaliser against...
Reports: Premier League clubs discuss private funding for the WSL
According to reports, a number of Premier League teams have expressed plans to put forward a private equity-style proposal to invest in the Women’s...
DFL opens €1bn bidding war for Bundesliga marketing rights
The German football federation, the Deutsche Fussball-Liga (DFL), has announced it will invite several investors to bid for the Bundesliga’s marketing rights. Sources close to...
Real Madrid loses court battle against La Liga over planned club...
Spain’s national criminal court Audiencia Nacional has dismissed Real Madrid’s appeal against La Liga and its president, Javier Tebas. The decision comes after the team...
Report: Atletico Madrid seeking €20m in WhaleFin lawsuit
Atletico Madrid is reportedly planning a lawsuit against WhaleFin over failed payments from a previous sponsorship deal. The La Liga club is looking to recoup...
Brazil Betting Bill paving way for sports sponsorship activations
Federal regulation on Brazilian sports betting is on the horizon, potentially launching one of the world’s biggest gambling markets and, with that, huge opportunities...
Equal pay bonuses part of Danish FA & Hummel extension
The Danish Football Association, known as the Dansk Boldspil-Union (DBU), has agreed to extend its long tenured kit sponsorship with Hummel. As part of the...
Bulgarian football boss Mihaylov investigated over match-fixing allegations
Bulgaria’s Prosecutor’s Office has launched an investigation against the Bulgarian Football Union (BFU) boss Borislav Mihaylov. A statement by government officials said that the probe...
PSV Eindhoven looks to enhance cash flow management with new Ebury...
Dutch football club PSV Eindhoven has turned to Ebury's services to increase its resource management capabilities. The fintech offers financial solutions to help SMEs with...