Toyota and Qatar back Concacaf W Gold Cup 2024 inauguration
The Concacaf W Gold Cup is set for a 2024 launch thanks to the deepened collaboration between the four founding members - Modelo, Qatar...
Italian authorities call for four-year Pogba ban over failed doping test
Paul Pogba is facing a maximum four-year ban if authorities in Italy are successful in their bid to suspend the Juventus star after he...
Behind The Badge Podcast: Real Betis – The commercial push for...
It may be hard for Spanish football teams to stand out against giants such as FC Barcelona and Real Madrid, but Real Betis has...
UEFA EURO 2024 welcomes Unilever as official tournament sponsor
Consumer goods company Unilever has been unveiled by UEFA as the latest official sponsor of the UEFA EURO 2024. The deal will see Unilever leveraging...
A-League and Isuzu to integrate digital assets in sponsorship extension
The Australian Professional Leagues (APL) has announced the extension of its partnership with Isuzu UTE Australia for its national football leagues. The two-year partnership renewal...
TV360 acquires EURO 2024 rights in “first time ever” Vietnam deal
Vietnamese Viettel Telecom has announced that it has obtained UEFA EURO 2024 broadcasting rights for its streaming platform TV360. The deal means that TV360, for...
Canal+ to cover Dutch Eredivisie upon Netherlands return
Canal+ has extended its European reach via launches in Austria, Slovakia, the Czech Republic and most recently the Netherlands, including sports coverage.The French broadcaster...
BBC and ITV bring FIFA Club World Cup ‘23 from Saudi...
As the FIFA Club World Cup 2023 heads to Saudi Arabia for a December spectacle, it has been revealed that UK viewers can watch...
Reports: FC Barcelona may select New Balance as kit supplier for...
The winds of change could be whistling down the seats at the Camp Nou as FC Barcelona explores various options to replace its decades-old...
Ronaldinho the star of Booming Games’ latest slot titles
Brazilian footballing icon Ronaldinho has secured a new sponsorship deal with Booming Games to appear in a series of upcoming slot titles.The World Cup...