Eleven diversifies Belgium football content with LIVENow deal

LIVENow has agreed a new partnership with Eleven to broadcast live La Liga and Serie A matches in Belgium on a pay-per-view (PPV) basis. Hoping...

Eight Serie A clubs partner with eToro

Eight clubs in Italy's Serie A have secured a new partnership with eToro, a social trading and investment platform, for the 2021/22 season. In partnership...

Fiorentina partner Olybet in international development boost

ACF Fiorentina has signed an agreement for sports betting platform, Olybet, to gain exposure at the Artemio Franchi Stadium in being named its official...

LV Bet secures stadium naming rights of Boreham Wood FC

LV Bet has entered into a partnership with Boreham Wood FC to expand its UK coverage by becoming the stadium-naming partner of the club. The...

Juventus announces Bitget as club’s first sleeve partner

Juventus FC has signed an agreement which titles Bitget as its official sleeve partner - the first in the history of the club. As of...

Man City reveals training kit partner ahead of global event

Expo 2020 Dubai has entered an agreement with Manchester City FC to become the club’s official training kit partner for the 2021-22 season, leading...

Southampton FC nets training kit parter in learncrypto.com

Southampton Football Club has announced learncrypto.com, a crypto education platform, as its official training kit partner. Learncrypto.com will become the Premier League side’s training kit...

Bolton Wanderers cuts all betting ties

Bolton Wanderers FC has announced a decision to cut all on-site betting advertisements at the University of Bolton Stadium, or enter into any new...

Premier League set to lose gambling shirt sponsorships

According to a report by Sportsmail, betting and gambling firms are set to be banned from appearing on the front of football shirts in...

Wolfsburg enters crypto and NFT space via Fanzone partnership

Bundesliga club VfL Wolfsburg has partnered with digital platform Fanzone to make its debut in the crypto and Non-Fungible Token (NFT) space, as the...