Luis Figo strengthens role as Digitain Ambassador

To mark the first year anniversary of Luis Figo becoming Brand Ambassador for sports betting firm Digitain, the Portuguese football legend visited the company’s...

Serie A prepping for in-house streaming service as TV deal falls...

As Serie A continues to maximise its next TV rights deal, Chief Executive Luigi De Siervo has revealed the league is prepared to roll...

Newcastle United and Adidas reunite for the first time in over...

From the 2024-25 season onwards, Adidas will become the official kit partner of Newcastle United for the first time since 2010. The news was revealed...

Hisense dials in to EURO 2024 extension 

The 2024 European Championship is beginning to build a portfolio of partners, with Hisense announced as an official sponsor.It will mark the third consecutive...

Arsenal announces new collaboration with Betway

Betway has been announced as the official global betting partner of Arsenal, as the Gunners prepare for a return to the Champions League.The multi-year agreement...

UEFA’s President Ceferin: Saudi Arabia no threat to European football 

Amid the Saudi Pro League’s (SPL) ongoing spree of attracting some of the biggest talents in football, UEFA President Aleksander Ceferin has expressed confidence...

Burnley FC continues to expand sponsorship portfolio with Web3 venture 

Burnley FC has continued the expansion of its portfolio of partners, announcing a new collaboration with Web3 financial platform Uphold.As a result of the...

Two Europa Conference League games flagged over suspicious betting patterns 

A report by The Athletic has revealed that two games from the early rounds of the UEFA Europa Conference League have been flagged over...

Kaiyun Sports revealed as front-of-shirt partner of Nottingham Forest

Premier League side Nottingham Forest has unveiled a two-year partnership with Asian sportsbook provider Kaiyun Sports.As part of the front-of-shirt deal, the Kaiyun Sports...

LigaPro highlights concerns over Ecuador’s new Lasso-backed betting prohibition 

Ecuador’s top-flight football competition LigaPro has stood against the ‘Organic Law on Communications’ bill that is backed by Ecuadorian President Guillermo Lasso.The bill, which...