SPFL extends Betfred partnership

The SPFL has announced the extension of its partnership with Betfred for the betting operator to remain as the primary sponsor of the Scottish League Cup, for...

Parma unveils new partnership with the Custom Group

Expanding into football sponsorship, the Custom Group has unveiled a new sponsorship deal with historic Italian football club, Parma.  The firm has also partnered with sports marketing agency Infront,...

Celtic partners with Dafabet for racing expansion

Celtic FC will make its first foray into motorcycle racing at next month’s Macau Motorcycle Grand Prix, having joined forces with international road race winners Dafabet Devitt...

Manchester City go cashless with new partnership

Manchester City has announced a new partnership in the UK and Asia Pacific with tappit, a solution that provides cashless experiences at events. The deal will explore the...

Spanish budget to tighten sports betting marketing restrictions

Spanish news outlets are reporting that the upcoming 2019 budget will have severe implications for betting marketing freedoms in the country . It comes after...

Match fixing allegations rock Belgian football

Belgian football has been rocked by accusations of match fixing and corruption, with the Brussel’s prosecution office revealing that 44 raids have taken place...

Snack Media to launch monthly PFA women’s awards

Independent sports digital media company and fan engagement specialists, Snack Media have been chosen by the Professional Footballers’ Association of England and Wales (PFA)...

SofaScore: The increased desire for data and statistics

As the way that sports betting is consumed by punters continues to change, Zlatko Hrkac, co-founder at SofaScore, believes that the modern fan now requires...

How football’s transformation could hamper betting

This season, the entry of Amazon and Eleven Sports has drastically altered the UK’s football broadcasting landscape, something that could have a significant impact on the betting interests...