FC Bayern Munich deepens Asian footprint with CIB partnership
FC Bayern Munich has continued its commitment to expanding its Asian presence, announcing a new partnership with the Industrial Bank of China (CIB).As part of...
How Manchester City swiped right into a new market
In April 2018, Manchester City and Tinder announced what could be considered an groundbreaking partnership in the Premier League marketing sector.As the online world...
Sunderland strengthens sponsorship portfolio with Eleven Sports Media
Sunderland AFC has united with Eleven Sports Media, to become the club’s first-ever back-of-shorts sponsor.Specialists in sports partnership programmes, Eleven Sports Media’s branding featured...
The FA appoints Mark Bullingham as new CEO
The Football Association (FA) has confirmed that Mark Bullingham will be appointed as its new Chief Executive Officer.Bullingham will succeed The FA’s current Chief...
Borussia Dortmund enters blockchain sector on Fantastec SWAP app
Borussia Dortmund is the latest football club to enter the world of blockchain, joining the Fantastec SWAP digital collectibles platform.The app allows fans to...
Everton extends longstanding Umbro partnership
Everton Football Club has announced an extension of its multi-year technical partnership with Umbro.The extension strengthens the relationship between the Merseyside club and...
Argentine football strikes back over country’s gambling reform
Argentina’s biggest football clubs has united with the country's Superliga and The Argentine FA (AFA), in lobbying for football to benefit from the potential sports wagering revenue, as a result...
MLS continues digital expansion with SendtoNews partnership
Digital video distribution platform SendtoNews (STN) has agreed a multi-year partnership with Major League Soccer (MLS).The deal will seek to enhance fan engagement of...
Nike hit with €12.5m fine for breaching EU competition laws
Nike has been hit with a €12.5 million fine after being found to have breached a number of EU competition laws.The sportswear merchandiser...
A mixed bag – This season’s UK La Liga coverage
In the summer of 2018, football fans in the UK feared the worst when it was announced that Eleven Sports had purchased the exclusive...