WPLL and Barclays announce historic women’s football deal
Women’s Professional Leagues Limited (WPLL) has secured a record deal with Barclays, as the bank remains the title sponsor for its top two leagues.As...
New England football tournament confirmed for PL2 and National League clubs
A new competition comprising Premier League 2 (PL2) and National League teams has been confirmed to begin in October. The new National League Cup is...
Birmingham City unveils partnership to engage global fans
Birmingham City’s growing commercial appeal continues to reap rewards, as the club announces a partnership with Delta Air Lines.Under the agreement, Delta’s branding will...
Arsenal Women elevate local economy through Emirates matches
Arsenal Women’s team has significantly improved the local economy, according to a report by club partner Mastercard. The report analyses six matches played by Arsenal...
La Liga inks TikTok deal to exponentially grow its social media...
In a new strategic collaboration agreement, La Liga will work with social media platform TikTok to curate short-form video content to significantly boost its...
Bundesliga to create a dedicated Americas entity to break new ground
The Bundesliga is looking to significantly increase its exposure across the US and the rest of North and South America by working with Relevent...
Red Bull follows Everton deal with West Ham partnership
West Ham United has signed another heavy-hitting company into its sponsorship portfolio, partnering with global energy drinks giant Red Bull.The partnership further strengthens Red...
UFC champion Merab Dvalishvili to speak at SBC Summit
SBC is providing the UFC’s newest Champion Merab Dvalishvili the official brand ambassador of Aviator with the platform befitting his recent achievements at next...
Marcelo Claure makes 10% investment in MLS’ New York City FC
Belgian-American businessman Marcelo Claure has become a stakeholder in New York City FC, the flagship US holding in the City Football Group’s international sports...
La Liga bolsters international expansion with Bitget as new crypto partner
La Liga has partnered with cryptocurrency exchange and Web3 company Bitget as its new official crypto partner. Announced during the recent Token2049 event in Singapore,...