Scotland’s Rangers FC renews long-running betting partnership
Rangers FC has extended its long-running partnership with Swedish international gaming firm Kindred, showing a continuing strong relationship between betting and football in Scotland.The...
Serie A and Socios to provide more football blockchain-backed benefits
Serie A is tapping deeper into blockchain technology by extending its partnership with Socios.com to provide the league's fans more benefits via digital fan...
Adidas to supply Champions League balls for three more years
UEFA has confirmed that Adidas will remain the official match ball supplier for the Champions League for the next three seasons.The three-year deal allows...
Aston Villa’s UCL return ‘icing on the cake’ for club partner...
This season marks a pivotal moment for Aston Villa. Not only is the club gearing up to celebrate its 150th anniversary, but it's also...
AC Milan and Dyson join forces to put technology at the...
Serie A’s AC Milan has announced a new strategic collaboration with technology company Dyson to tap into new capabilities off the San Siro pitch. Both...
FIFA continues to build strong regional partner-base for 2026 World Cup
The 2026 World Cup is still two years away but FIFA is striving to build up a sponsor portfolio of big name brands ahead...
Spotlight Sports rebrands content hubs under ‘Halo’ umbrella
UK-based sports content and media company Spotlight Sports Group has rebranded its content platforms under the name ‘Halo Content Destinations’.The company is branding its...
Everton bidder John Textor gains backing of US investment firm &...
John Textor’s potential takeover as the new owner of Everton Football Club received a boost recently as he received the backing of US investment...
UEFA warns of unwanted consequences from English football regulation plans
UEFA has cautioned the UK government over its plans to regulate the country’s football scene, warning that England could be excluded from the European...
WSL stakes ‘never been higher’ in new season launch campaign
Ahead of the new Women’s Super League (WSL) and Barclays Women’s Championship this week, both leagues have launched a campaign by bringing some of...