Harry Kane promotes mental wellbeing with AIA Group
Harry Kane has become an ambassador for AIA Group, building on the group’s 10-year association with the footballer through its partnership with Tottenham Hotspur.
The...
FC Barcelona engages with Chinese fans via Daka collectibles deal
FC Barcelona has signed a deal with Daka, as the trading card company becomes the club’s partner for three seasons.
The deal, which sees the creation...
Lower league sides backed by Stake.com in FA Cup
Cardiff City, Gillingham and Sheffield Wednesday have each signed commercial deals with Stake.com in line with the current FA Cup.
Supporting the clubs against Premier...
Lille and SPORTFIVE deliver Aushopping V2 shirt sponsorship
LOSC Lille and SPORTFIVE have formed a new partnership with Aushopping V2.
The deal sees the shopping centre of the Lille metropolis become an official...
Over 30 Cameroon ‘Under-17s’ footballers fail age tests prior to AFCON
Over 30 Cameroon football players have failed age tests and are now disqualified from playing in the nation's Under-17 side.
The news comes shortly before...
Man City reaches Indian fanbase via communications deal with Jio
Manchester City has inked a new regional partnership with Jio Platforms as the digital services brand becomes the club’s official mobile communications network partner...
25th Gulf Championship Cup gains TNFX sponsorship
The Arab Gulf Cup Football Federation (AGCFF) has named TNFX as an official sponsor of the 25th Gulf Championship Cup.
Hosted in Basra, Iraq, between...
Auberge Resorts heightens European expansion with AS Roma
AS Roma has announced a partnership with Auberge Resorts Collection which sees the hotels and resorts company named the club's latest global partner.
Becoming the...
América Futebol Clube to pursue national growth plans with EstrelaBet
América Futebol Clube has formed a partnership with EstrelaBet which sees the betting company become the main sponsor of the club.
The collaboration, set to...
SSC Napoli joins forces with fintech firm Dunamu in shirt deal
SSC Napoli has formed a deal with Dunamu - a South Korean fintech company and operator of cryptocurrency exchange Upbit.
The collaboration sees the firm...