The sports marketing implications of Brazil’s X ban
Brazil’s ban on X, formerly Twitter, has had a long-reaching impact across various industries. Sport is no exception, with football clubs losing a key...
FIFA unveils branding for controversial Club World Cup
FIFA has revealed the branding for its inaugural 32-team Club World Cup, set to debut in the US next year.As part of the branding,...
Chelsea joins list of Betway’s Premier League partners
Chelsea FC has announced online sports betting and gaming brand Betway as its official European betting partner.As part of the multi-year deal, Betway's branding...
Brazil Appoints Giovanni Neto as Integrity Secretary for Sports and Bets
The Brazilian government has appointed Giovanni Rocco Neto as the first National Secretary of Sports Betting for the Economic Development of Sport.Neto will lead...
Genius and Kambi dismiss ‘ill-informed’ M&A rumours
Sports data provider Genius Sports and sports betting solutions platform Kambi have denied media reports about a potential merger of the two companies.Yesterday saw...
Newcastle United embraces Red Bull deal amid rising revenues
Newcastle United has become the first Premier League club to partner with Austrian energy drink company Red Bull.As Newcastle United’s official energy drink partner,...
Leicester City win PSR appeal as Premier League left ‘disappointed’
Leicester City has been successful in its appeal case over an alleged breach of the Premier League’s Profit and Sustainability Rules (PSR). An appeal panel...
High prices push French fans to illegal streaming
A survey by Odoxa found that 65% of French football fans feel that DAZN’s pricing drives people to watch Ligue 1 matches through illegal...
BBC working with Premier Sports to broadcast UK international football fixtures
BBC working with Premier Sports to broadcast UK international football fixturesIn a bid to avoid a broadcast blackout for the upcoming UK international football...
Nottingham Forest becomes Parimatch’s second 2024/25 Premier League partner
Nottingham Forest FC has signed its third betting sponsor for the ongoing season, with Parimatch UK joining Kaiyun Sports and Betway as partners of...