City Bet Club regards World Cup ‘most bookie-friendly competition’

This year’s World Cup is likely to have been the most betting company-friendly in recent history, according to a report from City Bet Club. The...

Serie A puts its foot down on sustainability with KINTO Italia

Lega Serie A has renewed its partnership with KINTO Italia, which will be the official mobility provider for the third consecutive year. Now covering the...

United brings early-end to TeamViewer deal following ‘appalling judgement’

Manchester United is on the lookout for a new front-of shirt-sponsor as it announces a premature end to its TeamViewer partnership. A five-year deal was...

AC Milan lands extension to 15-year Emirates deal

AC Milan and Emirates have extended their deal which sees the company continue as official airline partner and a principal partner of the Serie...

Manchester City celebrates Ballers Champagne partnership

Manchester City has formed a collaboration with artisan wine and spirits company, Ballers Brands Ltd. The deal sees the company’s champagne brand - Ballers Champagne...

M88 Mansion scores ambassador deal with Sevilla’s Ivan Rakitić

Ivan Rakitić has become a brand ambassador for Asian online casino company, M88 Mansion, covering the remainder of the LaLiga Santander 2022-23 season. The deal...

England vs France watched by record 23m viewers

ITV has reported that its broadcast of the England vs France World Cup match on Saturday was watched by 23 million people. Now the channel’s...

Arsenal targets the digital marketplace with LABS Group

Arsenal FC has formed a collaboration with LABS Group which sees the Web3 and real estate group become the club’s official hotel and resort...

NSW expects $26m boost as Sydney hosts A-Leagues Grand Final

The Australian Professional Leagues (APL) inked a deal with Destination NSW which sees Sydney host the Isuzu UTE A-League, Liberty A-League and E-League Grand...

Corinthians Paulista nets new gambling partnership with Pixbet

Sport Club Corinthians Paulista has announced a partnership with online gambling company, Pixbet. Being named one of the biggest partnerships in Brazilian football, for a...