Fanatics and FA renew partnership after Euro 2024 success
The Football Association (FA) and Fanatics have renewed and expanded their partnership after record-breaking England merchandise sales during Euro 2024.Under the agreement, Fanatics will...
Sportradar’s record Q2 revenue prompts firm to raise 2024 expectations
Swiss sportstech Sportradar has upped its financial expectations for 2024, predicting revenue of over €1bn, marking a small improvement on its previous projections.Publishing its...
Kevin Durant acquires minority share in PSG
NBA superstar Kevin Durant has acquired a minority share in Ligue 1 club Paris Saint-Germain via his investment company Boardroom Sports. The figure invested by...
Drake becomes investor in Serie A side Venezia
Music superstar Drake has become an investor in Serie A football club Venezia FC as part of a consortium led by APEX. The global investment...
Scottish football kicks off in style with 255k opening game attendance
Scottish football is set for a good year for fan engagement if the season’s opening weekend attendances are anything to go by.The Scottish Professional...
Betsson adds OFI Crete FC to extensive Greece sports sponsor roster
Swedish gaming company Betsson has partnered with OFI Crete FC, its latest in a long-running series of sponsorship deals in the Greek sports scene.In...
La Liga gains Luckia as new international gambling sponsor
La Liga has named Luckia as its gaming and entertainment sponsor in a three-year deal that will see the gambling firm promoted across the...
Aramark UK named latest partner for Everton’s new stadium plans
Everton FC has revealed that food service provider Aramark UK will be a founding partner for the club’s new stadium, set to open in...
UEFA to continue to innovate alongside long-standing partner Sony
UEFA has renewed its long-standing partnership with Sony Interactive Entertainment (SIE) for another three years. The technology company will continue to receive brand visibility across...
Man City Esports renews Gen.G alliance for fans
Manchester City’s esports division, Man City Esports, has revealed the extension of its partnership with esports organisation Gen.G.The renewed partnership will feature various co-branded...