Premier League: Fans receptive to ‘high-risk’ airline and bank deals but...
High risk sponsorship reap high rewards for Premier League clubs according to a recent report, though partnerships with one industry in particular is facing...
Udinese ‘keeps up with the times’ with meme coin sponsorship
Udinese Calcio has announced that the crypto meme coin APU Apustaja will be its sleeve sponsor for the 2024/25 season.Under the agreement, APU's logo...
Bayern Munich gains deeper Asian presence with Tiger Palm partnership
In a bid to increase its visibility and growth across Asia, FC Bayern Munich has partnered with Singaporean athlete pain relief supplement brand Tiger...
Hull City reveals Sportsbet.io as Turkish betting partner
Hull City FC has announced Sportsbet.io as its back-of-shorts sponsor and its official Turkish betting partner. The Championship club has agreed a two-year deal with...
Monster Energy to fuel Southampton FC next season
Southampton FC have announced a new partnership with Monster Energy for the upcoming 2024/25 Premier League season. Monster will collaborate with the Saints on new...
UKGC advises Palace and Forest to stop playing on the edge...
The UK Gambling Commission (UKGC) has warned Nottingham Forest and Crystal Palace about the clubs’ relationship with shirt sponsor Kaiyun Sports.This situation arises from...
Manchester City partners with Premier League familiar face Betway
English football has seen yet another major betting deal as defending Premier League champions Manchester City partner with a familiar name to football fans.Betway,...
Real Madrid first sports team to post €1bn in revenue
Real Madrid have posted a revenue exceeding €1bn for its last financial year, marking the first time a sports team has ever reached this...
PSL renamed Betway Premiership in record sponsorship deal
The Premier Soccer League (PSL) has announced Betway, South Africa’s leading online gambling brand, as the premier division’s title sponsor.Following the agreement, Africa’s top-flight...
Newcastle United to stream pre-season games on Endeavour Streaming
Newcastle United will host all of its pre-season games this summer on the direct-to-consumer streaming platform Endeavour Streaming. Fans of the Premier League club will...