AC Milan products made available on eBay.it store

AC Milan has confirmed a partnership with eBay, which sees the American multinational e-commerce company become the official marketplace of the Rossoneri. The deal sees...

Socios.com accesses ‘valuable exposure’ at Ballon d’Or for the second year

The 2022 Ballon d’Or Awards has announced Socios.com as its official partner for the second year running. The fan engagement and rewards platform continues to...

UEFA and bwin launch fan-led ads across European territories

In UEFA’s partnership with Bwin, the pair have announced a ‘Love Knows No Boundaries’ ‘fan-led’ campaign which will go live in its seven key...

Dean Akinjobi, Football Media: Brand loyalty as the key to long...

As the 2022/23 WSL season gets underway, commercial interest in women’s football is at an all time high following a hugely successful UEFA Women’s...

Saudi Arabia leads Greece and Egypt in bid for 2030 World...

Media reports suggest that Saudi Arabia is due to make a joint bid for the 2030 World Cup, alongside Greece and Egypt.  According to The...

Wolves and Cadbury to continue creative community campaigns

Wolverhampton Wanderers has extended its partnership with Mondelez International - owner of Cadbury - which will continue as the club’s official snacking partner for...

Seattle Sounders and EQC form pitch naming rights partnership

Seattle Sounders FC has entered into a multi-year pitch naming rights partnership with the Puyallup Tribe of Indians’ Emerald Queen Casino (EQC). The team will...

Man City adds LeoVegas to training kit sleeves

Manchester City has announced a deal with LeoVegas Group which sees the operator become the club’s official betting partner for both Europe and Canada.  The...

FC Viktoria Plzeň edges closer to marketing goals with Betano

FC Viktoria Plzeň has formed a deal with Betano as the betting firm becomes a premium partner of the Czech First League club. The operator...

BBC Cymru Wales to broadcast Cymru’s international games

The Football Association of Wales has announced a streaming partnership with BBC Cymru Wales. For the next five years, the channel gains the rights to...