The Confederation of North, Central America and Caribbean Association Football (CONCACAF) and OneFootball have agreed to a global content-sharing partnership.
The deal will see editorial content published on the CONCACAF website brought to the football media platform’s app and website, including news, statistics, and match results, in English and Spanish.
Heidi Pellerano, Chief Commercial Officer at CONCACAF, said: “This strategic agreement with OneFootball allows us to continue our digital expansion globally, bringing content from our member associations directly to our fans across the globe.
“CONCACAF represents 41 very passionate member associations, many of which have large diasporas around the world, so it is important for us to deliver personalised content to them regardless of where they live.”
The partnership provides the governing body with a greater platform for its major tournaments such as the Scotiabank CONCACAFChampions League, the Nations League and the men’s and women’s Gold Cups.
“It will also help us continue the long-term international growth and commercial expansion that we’ve been experiencing as excitement builds ahead of the FIFA World Cup 2026, which will be held across three of our member nations,” Pellerano added.
Furthermore, the partnership aims to bring together proponents of women’s football, whilst CONCACAF will use it to promote content from its expanded competition ecosystem.
This includes the quadrennial W Championship – the qualifying tournament for the FIFA World Cup and Olympic Games and the new CONCACAF W Gold Cup which starts in 2024.
“CONCACAF represents a region of the world that loves football and is home to some historic footballing nations,” noted Tom Mueller, VP of Partnerships at OneFootball.
“We’re thrilled that we can now give fans both in the region and around the world, easy access to the football action coming out of the Confederation’s top competitions, such as the Gold Cup.
“We want to get fans closer to football from around the world, giving them access to the football content they want, no matter where they are, and this latest partnership with CONCACAF helps us make that happen.”
