Cheltenham 2021 opening day nets record viewership
The first day of the 2021 Cheltenham Festival drew in a record average audience, with free-to-air broadcaster ITV drawing in 1.1 million viewers, as...
DHL expands long-running Formula One global collaboration
DHL has agreed an extension of its sponsorship arrangement with Formula One, which will see the international shipping company continue to serve as the...
Cheltenham Festival 2021 forecast for decade-high viewership peak
The 2021 Cheltenham Festival has been forecast to net its biggest viewing audience for 10 years, with fans unable to attend the live event,...
Racegoers ‘shouldn’t be concerned’ about spectator pilot exclusion, says RCA
Horse racing fans 'shouldn't be concerned’ about the sports exclusion from the schedule of events earmarked by the UK government to see a return...
FA Cup final included in UK government’s pilot programme
The FA Cup final has been chosen as a trial event for the return of sports spectators as part of the Events Research Programme’s...
Nitro Rallycross unveils ‘global strategy’ as sponsors sign on
Nitro Rallycross has announced its new ‘global strategy’ which will see the motorsport property, established by Travis Pastrana and Nitro Circus, stage five events...
Red Bull Racing drives performance enhancement with Therabody link-up
Formula One team Red Bull Racing has designated tech wellness company Therabody as its official recovery partner to ‘power the world’s fastest sport’.
At each...
DAZN enhances presence in Japan via Boku partnership
International sports streaming network DAZN has strengthened its position in the Japanese market via an agreement with mobile payment solutions developer Boku.
The partnership will...
National Hunt jockey to star in Sky Bet original documentary
Sky Bet brand ambassador and National Hunt jockey Daryl Jacob is set to feature in a new documentary produced by the online betting brand.
The...
Realife Tech: How digital fan solutions can boost clubs’ revenue streams
As the COVID-19 pandemic accelerated the need for digital solutions and the appetite for a personalised fan experience has become insatiable.
Adam Goodyer, CEO and...