Netflix set for fourth ‘Drive to Survive’ Formula One docu-series
Filming has begun on the fourth season of the popular Netflix show ‘Formula 1: Drive to Survive’, the series’ Executive Producer, James Gay-Rees, has...
Cazoo moves into horse racing with Epsom Derby sponsorship
Online car retailer Cazoo has secured the main sponsorship of this year’s Derby Festival at Epsom Downs Racecourse via a deal brokered by The...
TikTok expands sports sponsorship portfolio with Extreme E deal
Social media platform TikTok has enhanced its portfolio of sports partners, incorporating the all-electric racing series Extreme E.
Through the collaboration, TikTok will promote the...
TeamViewer makes first foray into motorsport with Mercedes
Mercedes’ Formula One and Formula E teams have entered into partnerships with software firm TeamViewer.
The company will ensure the Mercedes race teams are more...
The Space Between in the driving seat for McLaren financial partnership
Sports and entertainment marketing agency The Space Between will activate the commercial partnership between McLaren Racing and digital bank QNTMPAY.
The Space Between Co-Founder Adam...
Racecourses cite debt fears for reluctance to accept DCMS support package
Horse racing bodies across the UK have rejected the full £40 million relief package offered to them by the Department of Digital, Culture, Media...
UK government distributes further £50m in Sport Survival Package funding
The UK government has pledged a further £50 million to sports clubs and organisations across the country as part of the latest tranche of...
Williams Racing steers in Honibe as new official partner
Williams Racing has signed health and wellness brand Honibe as the race team's official partner as the 2021 Formula One (F1) season gets underway.
Through the partnership,...
Formula One teams with Zoom as engagement set for record growth...
Formula One has named Zoom Video Communications as the official unified connection platform of the race series.
As part of the multi-year partnership, Formula One...
RMG posts record Cheltenham streaming figures for 2021 Festival
The 2021 Cheltenham Festival generated a record volume of streams for a British horse racing event, according to statistics cited by the Racecourse Media...