Nitro Rallycross unveils ‘global strategy’ as sponsors sign on
Nitro Rallycross has announced its new ‘global strategy’ which will see the motorsport property, established by Travis Pastrana and Nitro Circus, stage five events...
Red Bull Racing drives performance enhancement with Therabody link-up
Formula One team Red Bull Racing has designated tech wellness company Therabody as its official recovery partner to ‘power the world’s fastest sport’.At each...
DAZN enhances presence in Japan via Boku partnership
International sports streaming network DAZN has strengthened its position in the Japanese market via an agreement with mobile payment solutions developer Boku.The partnership will...
National Hunt jockey to star in Sky Bet original documentary
Sky Bet brand ambassador and National Hunt jockey Daryl Jacob is set to feature in a new documentary produced by the online betting brand.The...
Realife Tech: How digital fan solutions can boost clubs’ revenue streams
As the COVID-19 pandemic accelerated the need for digital solutions and the appetite for a personalised fan experience has become insatiable.Adam Goodyer, CEO and...
Rugby Australia begins private equity investment search
Rugby Australia (RA) has voted to pursue a potential private equity investment to safeguard the future of the sport in the country.On Sunday, RA...
RMG appoints Martin Stevenson as media group’s CEO
Racecourse Media Group (RMG) has hired Martin Stevenson as the UK and Ireland racecourse media and data rights holding company’s new CEO.Stevenson, who stepped...
RMG to broadcast 2000 Guineas and Epsom Derby in Hong Kong
The Racecourse Media Group (RMG) will provide coverage of the Epsom Downs Derby Day and Newmarket’s QIPCO 2000 Guineas Day in Hong Kong, following the...
Sportradar: Using in-race data to drive Formula One fan engagement
Offering an extensive range of data points to uncover ‘hidden insights and stories’ is key to driving engagement among Formula One (F1) enthusiasts, according...
Connecting Brands: How influencer marketing has helped the sports sector ride...
Now more than ever, sports brands have had to get ‘creative’ amid the pandemic, and many have turned to influencer marketers and brand ambassadors...