Ferrari F1 Team brings IBM onboard to enhance its digital presence
F1’s Scuderia Ferrari has inked a multi-year partnership agreement with IBM to curate and develop engaging digital content for its fanbase. IBM will become Ferrari’s...
Can Tranmere Rovers replicate the Wrexham effect with A$AP Rocky?
British football is in high demand it seems, and not just from the Premier League’s worldwide fanbase. Big name celebrities, particularly North American ones,...
DAZN brings National League action to global audiences
DAZN launched its exclusive and global coverage of the English National League System on Saturday (9 November). This launch resulted in National League TV (NLTV)...
FC Barcelona signs long-term, lucrative deal extension with Nike
After more than 25 years as partners, FC Barcelona will continue to wear Nike kits for the foreseeable future as the two entities reached...
Premier Soccer League doubles down on responsible betting
Social responsibility has become a core focus in sports betting marketing, with responsible gambling an integral part of campaigns across various markets.Earlier this week,...
Historic boxing magazine The Ring joins Saudi Arabia’s sports empire
Boxing’s transformation continues as General Entertainment Authority (GEA) Chairman Turki Alalshikh announces his purchase of Ring Magazine.The Ring Magazine, often hailed as the ‘Bible...
WSL enlists Anomaly to significantly bolster league’s brand
The Women’s Super League (WSL) will look to create new branding opportunities to fuel fan engagement as it brings on Anomaly as its new...
Riot Games brightens esports’ future with Dispute Resolution
Riot Games has introduced a Dispute Resolution programme aimed at strengthening and enhancing the esports ecosystem across EMEA.The Dispute Resolution for Riot Games’ Esports,...
Amazon Prime adds Brasileiro Serie A to growing football content
Amazon’s Prime Video will broadcast fixtures from the Brasileiro Serie A football league from next season as part of a new five-year broadcast rights...
The esports report – ePremier League returns
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...