Birmingham City unveils partnership to engage global fans
Birmingham City’s growing commercial appeal continues to reap rewards, as the club announces a partnership with Delta Air Lines.Under the agreement, Delta’s branding will...
Record-breaking 96,000 expected at Joshua-Dubois showdown
Reports indicate that the heavyweight boxing match between Anthony Joshua and Daniel Dubois at Wembley Stadium tomorrow (20 September) is sold out.Wembley Stadium has...
Arsenal Women elevate local economy through Emirates matches
Arsenal Women’s team has significantly improved the local economy, according to a report by club partner Mastercard. The report analyses six matches played by Arsenal...
La Liga inks TikTok deal to exponentially grow its social media...
In a new strategic collaboration agreement, La Liga will work with social media platform TikTok to curate short-form video content to significantly boost its...
Bundesliga to create a dedicated Americas entity to break new ground
The Bundesliga is looking to significantly increase its exposure across the US and the rest of North and South America by working with Relevent...
IMG secures five-year renewal to 24 Hours of Le Mans deal
IMG, a sports rights management company, has renewed a key partnership, further cementing its already extensive portfolio of sports partners.The company has secured an...
Red Bull follows Everton deal with West Ham partnership
West Ham United has signed another heavy-hitting company into its sponsorship portfolio, partnering with global energy drinks giant Red Bull.The partnership further strengthens Red...
Portland to become WNBA’s 15th franchise for 2026 season
The Women’s National Basketball Association (WNBA) has awarded Portland to become the newest franchise expanding the league to 15 teams. The new Portland WNBA team,...
Formula One builds on younger audience surge with LEGO deal
Formula One has partnered with the LEGO Group to launch F1-inspired LEGO products for builders of all ages. Following the agreement, LEGO will launch an...
The esports report – RLCS viewership suffers due to airtime
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...