IOC leverages Saudi expertise for Olympic Esports Games
The International Olympic Committee (IOC) has partnered with the National Olympic Committee (NOC) of Saudi Arabia to host the first-ever Olympic Esports Games.Over the...
UK Euro 2024 coverage gets 24m viewers whilst Copa América delayed...
This weekend saw two of the world’s biggest football tournaments come to a close, the UEFA European Championship and the Copa América. Throughout respective...
La Liga fans to gain exclusive benefits with Uber Eats partnership
La Liga has confirmed a new partnership with online food delivery service Uber Eats that will see fans rewarded with exclusive benefits. The agreement will...
Man City links Bologna to Manchester with C.P. Company deal
Manchester City has announced a new multi-year partnership with C.P. Company, making the Italian fashion brand the club’s official style fashionwear partner.Under the agreement,...
Bookies expecting to fork out heavy sums if England claim Euro...
William Hill and BetVictor, two of the biggest bookmakers in Britain’s huge online wagering market, expect a heavy hit to company coffers on Sunday...
OG Esports steps up betting engagement via PARI deal
OG Esports has signed an agreement with esports betting brand PARI, further strengthening the organisation’s links with the betting sector.The esports brand, which styles...
NBA secures record $76bn broadcast rights deal with ESPN, NBC &...
The NBA has agreed a record-setting deal with ESPN, ABC, NBC and Amazon in a multi-year broadcast deal that is worth $76bn. The landmark media...
Staveley and Ghodoussi to leave Newcastle United ownership
Newcastle United co-owners Amanda Staveley and Mehrdad Ghodoussi are reportedly set to leave the club after three years.According to the BBC, the husband and...
Coventry City embraces ‘challenger mindset’ with Monzo deal
Coventry City FC has named digital bank Monzo as the club’s front-of-shirt sponsor ahead of the 2024/25 season.In a one-season agreement, Coventry has announced...
Banned NBA forward Jontay Porter pleads guilty to betting conspiracy
Jontay Porter has pleaded guilty to federal charges for his involvement in an illegal gambling scheme which led to his lifetime ban from competing...