AFA pens betting deal in latest international expansion effort
The Argentine Football Association (AFA) has signed its latest commercial deal, building up its engagement with the betting industry in the process, via a...
AC Milan celebrates 125th anniversary with range of fan benefits, initiatives...
AC Milan is set to celebrate its 125th anniversary this year and will commemorate it with a series of matchday events, fan benefits and...
Matchday Programme: Dean Akinjobi – The five pillars of Kobe Bryant’s...
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...
Dafabet eyes up skyrocketing esports industry with Oddin.gg
Oddin.gg has partnered with online betting company Dafabet to enhance the bookmakers' offering with esports-only markets.The agreement will leverage Oddin.gg’s comprehensive suite of esports...
LeBron James and Canyon launch new bike riding initiative
NBA superstar LeBron James and Canyon Bicycles are launching a new initiative to realise the potential of the benefits that come from riding bikes. James,...
Audi announces bp as first partner ahead of 2026 F1 debut
Audi has named bp as the first official partner of its factory team ahead of its entry into Formula 1 in 2026.Under the agreement,...
EFL looking for broadcast partners for intended documentary series
The English Football League (EFL) is on the hunt for interested parties looking to help in the production of a potential documentary series. After issuing...
Sam Behar, BetMGM: Football deals provide ‘a real point of difference’...
While Premier League clubs have been enjoying a well-earned rest, sponsorship news has not let up ahead of the 2024/25 season. Noticeably, many clubs...
Southampton marks Premier League return with crypto casino partner
Southampton FC is marking its return to the Premier League this season with another partnership bridging the betting and crypto sectors.The Hampshire club has...
AFA taps IMG for APAC sponsorships post Copa America triumph
The Argentine Football Association (AFA) has appointed IMG as its exclusive sponsorship agency in the Asia Pacific (APAC) region for the next two years.Until...